YouTube Content Lead (Based in Lithuania)

Bored Panda • Berlin, Europe

23d • Onsite

About The Position

We are a leading tech-driven media and entertainment company producing uplifting content in 17 languages for audiences of all ages. We are known for the award-winning digital publisher boredpanda.com and the Crafty Panda DIY channel. We reach 160 million site views per month and 62 billion video views per year. Our team consists of around 350 creative professionals from 36 countries, with 2 offices in Vilnius, Lithuania. We are looking for a YouTube Content Lead to take ownership of the creative direction of our Mr. Bricks channel, with a strong, hands-on focus on scriptwriting. This role involves personally writing high-retention scripts, shaping video narratives, and leading content decisions that drive growth, engagement, and watch time. The ideal candidate lives and breathes YouTube, thinks in hooks and pacing, and knows how to turn trends into binge-worthy, production-ready scripts.

Requirements

• Proven experience writing successful YouTube scripts or content for viral-driven platforms.
• Deep understanding of YouTube retention mechanics, audience behavior, and platform best practices.
• Strong storytelling skills with excellent comedic timing, structure, and pacing.
• Ability to turn ideas, trends, and insights into clear, engaging, and actionable scripts.
• Solid understanding of video production realities (visuals, timing, feasibility).
• Confidence working independently and making creative decisions end-to-end.
• A proactive, detail-oriented, and reliable working style.
• Advanced English writing and communication skills.

Nice To Haves

• Passion for internet culture, trends, and playful, imaginative content (LEGO/content for younger audiences is a big plus).

Responsibilities

• Write high-retention, production-ready YouTube scripts (including voice-over), with strong hooks, pacing, structure, and humor.
• Take full ownership of script quality, ensuring clarity, entertainment value, and minimal revisions.
• Define and develop video concepts, formats, and storytelling approaches together with the scriptwriters team.
• Translate trends, cultural insights, and performance data into strong script ideas and clear creative briefs.
• Work closely with Creators, Crafters, and Post-Production to ensure scripts are filmable, efficient, and optimized for shooting.
• Analyze audience behavior and performance metrics to continuously improve scripts and content direction.
• Provide clear, constructive feedback that raises creative quality and supports fast iteration.
• Lead by example with a hands-on, quality-driven mindset, balancing creativity with execution.

Benefits

• Full onboarding and guidance by the current Lead.
• Encouragement to train and apply extra skills, talents, or passions at work.
• Private health and accident insurance after the first 3 months.
• Bonuses for weddings, childbirths, referred friends, and more.
• Themed parties, team buildings, and other events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed