Workshop Sales Representative - Los Angeles Area

Bosch Group•Los Angeles, CA

4h•$85,000 - $100,000•Hybrid

About The Position

The Sales Representative serves as the single point of contact for workshops, offering the entire Bosch Mobility Aftermarket (MA) Product Portfolio. This role is responsible for increasing workshop loyalty, driving parts pull, promoting diagnostic equipment and services, and implementing workshop concepts and training programs. The company fosters a work culture that embodies core values of grow, enjoy, and inspire, providing opportunities to grow skills and knowledge while working with cutting-edge technology. Bosch Mobility Aftermarket aims to shape the future of mobility.

Requirements

Comprehensive understanding of Bosch’s MA portfolio, including parts, diagnostics, services and equipment.
Ability to explain and sell the value proposition of workshop concepts and technical tools.
Consultative sales skills to identify customer needs and propose tailored solutions.
Strong presentation, negotiation, and relationship-building skills.
Ability to engage with varies stakeholders (e.g., workshop managers, technical staff).
Ability to offer workshops practical support, advice, and training guidance.
Proficiency with Bosch systems (e.g., C4C, PBI apps, myBCS) and digital rollout tools.
Ability to promote digital tools to workshops and ensure data quality in CRM systems.
3-5 years of proven sales experience, preferably in the automotive aftermarket.
Technical understanding of diagnostic and workshop equipment.
Valid driver’s license required; must be able to travel extensively within the assigned territory, with additional travel across the U.S. and/or Canada as needed for training, product blitzes, team support, and other North American events.

Nice To Haves

Experience with workshop business models.
Automotive Service Excellence (ASE) certification or demonstrated knowledge of hands-on, job-related automotive service skills.
Bachelor’s degree in business, engineering, or related field.
Fluent in local language(s), verbal and written.

Responsibilities

Increase participation in the eXtra loyalty program and ensure regular follow-up.
Promote Workshop Order Manager (WOM) and manage country-specific rollouts.
Acquire workshops for concept modules and ensure ongoing support and maintenance.
Ensure participation in training programs and gather feedback for development.
Pursue sales of Hotline Services, Remote Diagnostics, Vehicle Health Checks (VHC) and Vehicle Check Apps (VCA).
Generate leads for direct sales of workshop equipment and ESI diagnostic tools.
Generate leads for Bosch Car Service (BCS) through promoting basic value proposition services and consultation on full-service concept requirements and follow up on them.
Promote available equipment and diagnostic campaigns.
Drive cross-selling with Workshop Test Equipment (WTE).
Conduct regular follow-ups on workshop equipment and diagnostics usage.

Benefits

health, dental, and vision plans
health savings accounts (HSA)
flexible spending accounts
401(K) retirement & Bosch Defined Contribution plan with an attractive employer match
wellness programs
life insurance
short and long term disability insurance
paid time off
parental leave
adoption assistance
reimbursement of education expenses