Workforce Communications Specialist

Love's Travel Stops & Country Stores•Oklahoma City, OK

9d•Onsite

About The Position

Welcome to Love's: At Love’s Travel Stops & Country Stores, we know that clear, timely communication is essential to support our frontline teams and deliver exceptional guest service. Based in Oklahoma City and reporting into Human Resources, the Workforce Communications Specialist plays a key role in how workload and initiatives are planned, implemented and communicated to frontline team members through our centralized workforce platform. You’ll serve as a connector between departments—simplifying communication, coordinating timelines, and helping frontline teams stay informed and empowered.

Requirements

Bachelor’s degree in Communications, Human Resources, Business, or Project Management preferred
Field operations experience preferred and helpful to understand context of what is being communicated
2–3 years of experience in workforce communications, operations, or project coordination preferred
Strong writing skills with a focus on clarity, brevity, and mobile-first communication
Experience with workforce platforms or task management tools (e.g., UKG Pro, WorkJam)
Familiarity with labor modeling and workforce analytics
Proficiency in Power BI or similar data visualization tools to analyze communication effectiveness and operational impact
Excellent interpersonal skills and a customer-first mindset

Nice To Haves

Field operations experience preferred and helpful to understand context of what is being communicated

Responsibilities

Supporting internal frontline teams and simplifying their day-to-day experience by communicating workload tasks in a clear and concise wa
Draft and publish mobile-friendly tasks and updates for frontline team members using Love’s workforce app
Capture all “tasks” submitted into a centralized portal, write the communication for the tasks, and analyze how the tasks may impact labor efficiency and promote efficiency
Partner with departments to help take workforce initiatives from planning through execution to ensure frontline teams receive clear, timely, and actionable steps via the communication channel
Track initiative progress and outcomes, providing feedback and recommendations and pivoting how and when communication is delivered based on findings
Translate operational and HR initiatives into step-by-step instructions tailored for field execution
Align messaging with company-wide initiatives, seasonal priorities, and operational timelines
Maintain consistency in tone, formatting, and structure across all workforce communications
Collaborate closely with the Internal Communications Team to ensure messaging is aligned across platforms and channels
Use workforce platform analytics, task completion rates, and feedback loops to assess communication effectiveness
Build and maintain Power BI dashboards to visualize task engagement, completion trends, and operational impact
Partner with Workforce Planning and HR Analytics to interpret data and recommend improvements
Present insights to HR and Operations leaders to guide messaging strategy and workload planning
Troubleshoot communication issues and ensure timely resolution
Advocate for the needs of frontline members by simplifying workload and improving clarity
Collaborate with Workforce Analysts to evaluate the labor impact of the proposed workload tasks submitted in the porta
Track and document workload submissions to support accurate labor forecasting
Ensure labor-impacting tasks are routed for modeling and staffing adjustments