WordPress Developer & Digital Communications Specialist

IVARI•Toronto, ON

5d•Hybrid

About The Position

This position is a new vacancy. As the WordPress Developer & Digital Communications Specialist, you will support a wide range of marketing initiatives, with a primary focus on ivari’s digital and online platforms. You will oversee the development, maintenance, and optimization of corporate websites, email communications, and CRM‑supported marketing activities, ensuring high‑quality, accessible, and secure digital experiences. This role supports both large‑scale initiatives such as campaigns and product launches, as well as the day‑to‑day maintenance and continuous improvement of ivari’s digital platforms and processes.

Requirements

Postsecondary degree or diploma in Web Development, Computer Science, Digital Media, Marketing, Communications, or a related field, or equivalent practical experience
5+ years of hands‑on experience managing and maintaining corporate websites in a production environment (WordPress required; SharePoint an asset)
Strong experience designing, developing, and maintaining custom WordPress plugins and themes
Full‑stack development skills including HTML5, CSS3, JavaScript, PHP, and MySQL
Experience supporting marketing campaigns end‑to‑end across web, email, analytics, and reporting
Hands‑on experience with email design and distribution, preferably using Salesforce Marketing Cloud
Strong understanding of SEO, site performance, accessibility standards (WCAG/AODA), and secure web practices
Experience working with CRM and marketing automation platforms, including integrations and administrative tasks
Strong analytical, problem‑solving, and organizational skills
Ability to communicate technical concepts clearly to both technical and non‑technical stakeholders
Experience troubleshooting issues across websites, email platforms, and integrations, and working through problems independently
Ability to manage multiple priorities in a fast‑paced environment while meeting deadlines and compliance requirements

Nice To Haves

Experience working in a regulated or compliance‑driven environment is an asset
Bilingualism in English and French is an asset

Responsibilities

Manage day‑to‑day content updates across WordPress and internal SharePoint platforms
Support marketing campaigns through the creation and maintenance of landing pages and digital content
Maintain content structure, metadata, taxonomy, and publishing workflows
Optimize websites and content for SEO, accessibility (WCAG/AODA), performance, and user experience
Collaborate with designers, marketers, and business stakeholders to deliver high‑quality digital solutions
Design, develop, and maintain custom WordPress plugins and enhancements
Perform full‑stack development using PHP, JavaScript, HTML, CSS, and MySQL
Manage WordPress environments, including updates, security patching, and compliance requirements
Support email campaign execution including template maintenance, deployment, tracking, and reporting, primarily using Salesforce Marketing Cloud
Maintain and support integrations between websites, email platforms, forms, CRMs, and analytics tools
Analyze digital performance using tools such as Google Analytics and Mouseflow
Translate analytics into actionable insights and recommendations
Stay current with emerging digital trends, tools, and best practices
Troubleshoot and resolve issues across websites, email platforms, and integrations
Continuously improve digital tools, workflows, and processes to support efficient and compliant marketing execution