Digital Communications Specialist

Holland & Knight LLP • Tampa, FL

2d • Hybrid

About The Position

We are seeking a Digital Communications Specialist to join our team. The Digital Communications Specialist will participate in the development of and continued support of strategic long-term goals, policies and procedures for the Firm’s digital marketing content and analytics across web, social media and email platforms.

Requirements

• Excellent organizational skills with outstanding attention to detail.
• Ability to prioritize multiple requests, work independently and work under time pressure.
• Excellent interpersonal, oral and written communication skills.
• Strong analytical mindset with the ability to interpret data and translate insights into recommendations.
• Bachelor's degree
• 2+ years of related, professional experience or equivalent marketing-related internship.
• Understand database design and usage.
• Experience with HTML, social media copywriting and digital analytics tools (e.g., website analytics, social media insights and email marketing performance metrics).

Nice To Haves

• Experience with Lexis-Nexis InterAction, Sitecore CMS software and email marketing software preferred.
• Experience with web analytics tools (e.g., Google Analytics or similar), social media analytics platforms and email campaign reporting tools preferred.
• Canva and/or Adobe Creative Cloud.

Responsibilities

• Responsible for individual elements of the Firm's website content management systems, digital content, email marketing and social media efforts.
• Support digital communications team manager in implementation of various marketing projects.
• Responsible for independent interfacing with lawyers/professionals for bio changes and other website content updates.
• Fulfill requests to draft original content for, and review team members’ work related to, social media posts as well as attorney publications and events.
• Ensure Firm standards are met in all aspects of social media posts, including by not limited to posts on LinkedIn, X, Facebook, Instagram and YouTube.
• Create and maintain regular analytics reporting across website, social media and email marketing platforms; review performance results and share any observed takeaways that would contribute to improve engagement and campaign effectiveness.
• Utilize the Firm's various digital marketing technologies to learn the necessary technical skills.
• Conduct regular quality control checks of website content management system information and proactively seek ways to improve workflow and data quality.
• Work with team manager to review and beta test new technologies and processes.
• Help maintain written documentation and training materials for digital team processes.
• Communicate and enforce coding standards as well as the Firm’s writing and branding standards.
• Special project and duties as assigned.

Benefits

• comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners
• life and AD&D insurance
• short and long term disability insurance
• tax-advantaged accounts for health care expenses, including FSAs and HSAs
• FSAs for dependent care
• health advocacy services
• behavioral health and counseling resources for all family members
• 401(k)
• profit sharing
• backup dependent care
• senior care planning support
• resources for individuals with development disabilities and their caregivers
• paid holidays and other paid time off, including paid leave for new parents

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level