Wine Brand Manager

Hayden Beverage Company•Boise, ID

9d•$70,000 - $85,000•Onsite

About The Position

Join the Northwest’s Best Executing Distributor. Are you looking for a career with a company that invests in your future and is committed to your growth? Start your career in the fast-growing beverage sales distribution with one of the fastest emerging brands at Hayden Beverage. We are currently hiring a Wine Brand Manager for our Idaho Wine Merchant team. The Brand Manager is responsible for setting strategic directions for the company’s brands, suppliers, sales priorities, and retail execution. This role manages supplier relationships and negotiates resources that enable the execution team to achieve performance objectives and supplier goals. The Brand Manager is also accountable for managing pricing and profit expectations to deliver targeted company margins and overall business performance.

Requirements

Bachelor’s degree in a related field preferred; equivalent industry experience is considered.
Progressive experience in sales, brand management, supplier management, beverage distribution, category management, or a related commercial role.
Demonstrated ability to manage supplier relationships, interpret market data, support financial objectives, and influence execution across cross-functional teams.
Strong written and verbal communication, analytical reasoning, negotiation, and organizational skills.

Responsibilities

Maintain a comprehensive understanding of all applicable legal and regulatory requirements related to product sales, retailer support, promotions, and pricing within assigned markets.
Maintain a working knowledge of supplier agreements, contractual terms, and applicable state franchise laws, and escalate exceptions or risks when appropriate.
Establish and achieve gross sales and gross profit budget targets through strong supplier partnership management and market expertise.
Understand all information and documentation required to support the setup of new suppliers and items, and partner effectively with sales support to ensure accurate onboarding.
Provide timely forward-looking insights on distribution changes, consumer demand, and market shifts to support inventory planning and reduce the risk of out-of-stocks or excess inventory.
Communicate effectively with suppliers and internal teams by translating business priorities into clear, actionable direction that supports alignment and execution.
Respond to inquiries in a timely and professional manner, including acknowledgment of requests and communication of expected follow-up timelines.
Build and maintain professional, respectful, and responsive relationships with suppliers and internal stakeholders, including the ability to navigate challenging conversations constructively.
Use available resources, data, and market insight to identify emerging trends and develop opportunities that capitalize on favorable shifts or reduce exposure to negative ones.
Assist and potentially lead companywide sales teams' meetings and/or presentations for the leadership team.
Demonstrate strong working knowledge of internal and external tools, reports, and data sources used to monitor performance, analyze opportunities, and support decision-making.
Maintain a deep understanding of the portfolio, including brand placement, strengths, gaps, supplier alignment, and opportunities to improve portfolio efficiency.
Maintain a strong understanding of market dynamics, retailer conditions, and resource requirements to establish realistic goals and support supplier success.
Understand distributor execution capabilities and priorities to align supplier expectations with achievable market plans and measurable results.
Assess risk associated with new and existing SKUs and develop practical exit strategies that support supplier alignment while minimizing financial exposure.
Recommend and structure incentive plans and programming support necessary to achieve supplier objectives while ensuring alignment with company priorities and financial expectations.
Identify underperforming or non-viable SKUs and coordinate with purchasing, suppliers, and execution teams to minimize financial impact.
Maintain a strong understanding of margin calculations, including percentage and dollar-per-case analysis, for initial setup, pricing support, and market pricing adjustments.
Communicate margin expectations clearly and use sound negotiation skills to establish profitable, sustainable agreements that support both distributor and supplier objectives.
Ensure supplier banks are established accurately, managed responsibly, and billed in accordance with approved spending and programming activity.
Identify and help develop internal talent capable of supporting future brand leadership needs within the organization.
Manage relationships with external partners, agencies, boards, and other stakeholders whose collaboration supports business objectives.
Maintain a visible and credible presence in the market and with internal teams to strengthen relationships, execution alignment, and retailer trust.