Wholesale Parts Associate

AutoNation • Centennial, CO

4d • $55,000 • Onsite

About The Position

AutoNation’s Wholesale Parts Inside Sales Representative (ISR) drives wholesale parts gross generation across multiple OEM brands and dealership locations through proactive sales engagement, order processing, and account management. The ISR is the primary inside sales contact for wholesale customers, including collision centers, independent repair facilities, and MSO partners. Responsibilities include processing orders received by phone, electronic platforms, and other means, as well as expanding share of wallet within existing accounts. Based on performance and business needs, the role may eventually process orders for 3 to 5 additional brands.

This position works in a centralized office or call-center sales environment and focuses exclusively on sales and customer engagement, without warehouse responsibilities or parts pulling. It requires frequent use of multiple systems and monitors to manage quotes, orders, and inventory across dealership locations. The role is on-site, includes a commission structure tied to wholesale performance, and may pay $55,000 or more per year.

Requirements

• Minimum 3 years of experience in automotive parts sales.
• Strong understanding of collision and mechanical parts ordering processes.
• Demonstrated ability to manage high-volume inbound sales activity while identifying upsell opportunities.
• Strong communication, relationship-building, and negotiation skills.
• Ability to prioritize multiple customer requests in a fast-paced environment.
• High level of attention to detail and accuracy.
• Proficiency with OE electronic parts catalogs.
• Familiarity with wholesale ordering platforms, including CollisionLink, RepairLink, OPS Trax, CCC, and Parts Trader.
• Working knowledge of dealership management systems, including CDK, for order processing, inventory visibility, and customer account management.
• Strong computer proficiency, including Microsoft Excel, Microsoft Office, and multi-system navigation.
• Ability to operate efficiently across multiple systems and monitors while managing quotes, orders, and inventory across dealership locations.

Nice To Haves

• Experience working with multiple OEM brands.
• Experience using collision estimating systems, including CCC, Mitchell, and Audatex.
• Experience with OE electronic parts catalogs across multiple OEM brands.

Responsibilities

• Manage wholesale parts sales through phone, email, and digital ordering platforms, including OPS, OEC, CCC, and Parts Trader.
• Identify cross-selling opportunities across OEM brands and dealership inventories to maximize order capture and improve customer service.
• Build relationships with collision centers, independent repair facilities, and wholesale accounts to increase retention and parts penetration.
• Identify, quote, and process parts using multiple OE electronic parts catalogs.
• Support Outside Sales Representatives with inside sales coverage, quote follow-up, and opportunity development.
• Monitor quote requests and convert estimates into confirmed orders.
• Use dealership inventory visibility across locations to improve fill rates and reduce lost sales.
• Track customer buying patterns to identify growth opportunities and increase share of wallet.
• Ensure accurate order entry, documentation, and communication of delivery expectations.
• Collaborate with warehouse and delivery teams to support timely order fulfillment.
• Resolve customer issues involving order discrepancies, pricing, and delivery inquiries.
• Maintain accurate customer and sales activity records in dealership systems, including the parts wholesale CRM.
• Stay current on OEM promotions, pricing programs, and parts availability across supported brands.
• Meet or exceed monthly wholesale gross targets.
• Improve quote-to-order conversion, grow customer account gross and share of wallet, maintain customer satisfaction and retention, and support dealership wholesale growth initiatives.

Benefits

• Competitive compensation and 401(k) matching.
• Health, dental, and vision insurance plans.
• Maternity benefits.
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear.
• Access to discounts through YouDecide.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed