WhatsApp and Influencer Marketing Specialist ( Singapore Market)
About The Position
At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact in your career. We constantly strive for innovation, while transforming and improving the online shopping experience for our customers. We believe that individually we are incredible, but when we come together, our growth is infinite. In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed. Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what’s expected, turning challenge into change. If you're ready for it, we want you to join our team. Get started now. Job Summary: We are seeking a Singapore Whatsapp & Influencer Marketing Specialist to support and execute our social and influencer strategy focused on the Singapore market, with a strong emphasis on WhatsApp channel management and local influencer partnerships. This role can be based in either Tokyo or Seoul with a hybrid work model. In this role you will be responsible for driving brand awareness, engagement, and community growth through WhatsApp marketing and influencer activations tailored to the Singapore audience. We are looking for a hands-on executor who thrives in a fast-paced environment, understands the Singapore digital landscape, and can translate local market insights into impactful campaigns. In this role, you will lead cross-functional alignment by collaborating closely with internal stakeholders, agency partners, and creators to deliver measurable business results while maintaining alignment with global brand standards.
Requirements
- Hands-on experience executing social media and/or influencer marketing campaigns, ideally with Singapore market focus
- Working knowledge of WhatsApp Business and messaging channel best practices for brand marketing
- Strong understanding of the Singapore social media ecosystem, including relevant local platforms and content trends
- Experience coordinating with influencers or creator partners, including outreach, briefing, and performance tracking
- Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously
- Analytical mindset with comfort using data to measure campaign performance and identify optimization opportunities
- Strong written and verbal communication skills
- Collaborative team player with the ability to work cross-functionally across time zones
- Passion for social media, influencer culture, and the health and wellness category
- Fluent in English and Mandarin required
Nice To Haves
- Proficiency in additional languages such as Malay or Tamil is a plus
Responsibilities
- Execute social media and influencer marketing strategies for the Singapore market in alignment with regional and global brand objectives
- Manage and grow iHerb's WhatsApp channel presence in Singapore, including content planning, community management, and audience engagement
- Develop and maintain WhatsApp broadcast lists, group strategies, and messaging cadences to drive customer retention and conversion
- Identify, vet, and onboard local influencers across relevant tiers (macro, mid, micro, affiliate) suited to the Singapore market
- Coordinate end-to-end influencer campaign execution including briefing, content review, posting schedules, and performance tracking
- Support the development of localized content that resonates with Singapore audiences while maintaining global brand consistency
- Monitor campaign performance and compile regular reporting on key metrics including reach, engagement, conversion, and ROI
- Translate analytics and performance data into actionable insights and optimization recommendations
- Partner with internal teams including Performance Marketing, E-commerce, and Creative to support integrated campaign execution
- Stay current on Singapore social media trends, platform updates, and emerging creator and messaging channel opportunities
- Support agency partners operating in the Singapore market, ensuring alignment with campaign goals and brand standards
- Assist in identifying growth opportunities and provide market-level input to support broader APAC strategy
Benefits
- Programs designed to help our employees and their families stay healthy, live well, and plan for their financial future.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
