Website & SEO Specialist

American Cruise Lines•Guilford, CT

About The Position

American Cruise Lines is the largest U.S. cruise company, operating the newest fleet of riverboats and small cruise ships across the country. Our people make the difference. We believe in hiring talented individuals and giving them the training, support, and resources to thrive. Join us and be part of a growing team dedicated to sharing the beauty and story of America through unforgettable travel experiences. We are looking for a detail-oriented, and analytical Website Content and SEO Specialist to join our Marketing team. In this role, you will be responsible for proofing, optimizing, and managing website content that drives engagement, builds our brand voice, and supports lead generation. You will collaborate to manage and execute high-quality, SEO-optimized content that inspires travelers and communicates the unique value of our cruise experiences. This is an excellent opportunity for a digital marketer who loves travel and is skilled at optimizing website content to drive ongoing SEO performance improvements. At American Cruise Lines, we are driven by our values—Optimism, Commitment, Patriotism, and Merit. These values shape our culture, our service, and our people, guiding us as we work together to Share America’s Story on the Finest American Ships.

Requirements

Entry-Level to 3 years of experience working in digital marketing, specifically in website content and SEO-focused roles.
Experienced with CMS platforms. Kentico is preferred.
Proficient knowledge of on-page and technical SEO best practices and tools.
Basic understanding of HTML.
Exceptional proofreading and editing skills with strong attention to detail.
Ability to work in a fast-paced environment with shifting priorities.
Proficient in using GA4 for content performance measurement

Responsibilities

Maintain and update website content via our CMS platform, proofread, ensure correct images, proper formatting, linking, and layout while adhering to accessibility and UX best practices.
Implement technical SEO best practices, including meta titles, meta descriptions, header tags, image alt text, and URL slugs within our CMS platform.
Collaborate with internal departments to ensure websites are up to date with content changes.
Assist with the creation of an editorial blog calendar to align with marketing campaigns and SEO efforts.
Ensure consistency in Brand tone, voice, and messaging across websites.
Proof, edit, and optimize engaging digital content for search visibility, including website pages, and blog posts.
Collaborate with our SEO partner agency and copywriters to ensure all content is optimized for search and aligns with brand standards.
Partner with our Website Development and SEO agencies to support technical SEO improvements, such as page speed optimization, mobile usability, crawlability, and site architecture.
Research industry trends, travel behavior, and competitor content to inform digital strategy.

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