Website Performance Manager

Cedarhurst Senior Living • Ladue, MO

2d • Onsite

About The Position

The Website Performance Manager owns the health, performance, and conversion of Cedarhurst's website and community microsites. This position owns the day-to-day management and optimization of the organization's web properties, focused exclusively on the website itself rather than the broader marketing channels. The role localizes and maintains community microsites, owns the performance of the lead-generation tools, builds new web experiences in HubSpot, publishes content directly, and owns the reporting that drives decisions across the portfolio. This position partners with the Director of Digital Marketing, who owns digital strategy, CRM, and the agency relationship, and who sets cross-channel priorities against a fixed agency retainer. Within that frame, this position owns execution and outcomes: deciding what the site needs, building what is handled in-house, directing the agency on the rest, and owning the data that reports performance. Where work runs through the agency, this position diagnoses what is needed, decides the fix, and directs the agency to execute it, bringing only capacity and prioritization tradeoffs to the Director, who manages the agency's retainer and overall channel priorities.

Requirements

• 5+ years experience in digital marketing or web management, including 3+ years hands-on experience in a CMS. HubSpot CMS experience strongly preferred.
• Bachelor’s degree or equivalent practical experience.
• Proven experience independently building and maintaining CMS pages, including comfort working in templates, modules, and page structure without developer or agency support.
• Working knowledge of SEO fundamentals and how on-page structure, metadata, and content affect discoverability, applying best practices by default when building.
• Strong command of web analytics and reporting, with the ability to navigate HubSpot and GA4 independently.
• A solid grasp of tagging and attribution, with the ability to independently audit how data flows across the site, identify where it breaks, and resolve or direct the fix.
• Genuine curiosity about how search and discovery are changing, including AI-driven and generative search (AEO and GEO).
• Strong attention to detail and follow-through, with ownership of accuracy and timeliness across many communities and pages.
• Clear communication, with the ability to frame a recommendation, own a concern, and report performance in a way that lands with both peers and executives.
• Experience with senior living, healthcare, or another regulated, multi-location industry.
• Familiarity with CRO and A/B testing concepts.
• Experience working alongside marketing agencies.

Responsibilities

• Localize and maintain community microsites independently, keeping each discoverable and relevant with local information, events, imagery, and product specifics.
• Own the performance of the lead-generation tools (assessments, chatbot, gated content): diagnose underperformance, decide the optimization, and direct the agency to implement it, escalating only where work exceeds agency capacity and must be prioritized against other channels.
• Take content management on agency-built templates in-house, maintaining it independently going forward.
• Conduct and publish content updates autonomously across all communities.
• Drive website and landing page performance: analyze trends, diagnose what is underperforming, and decide the optimizations worth pursuing, sequencing agency-dependent work with the Director against retainer capacity.
• Safeguard the integrity of tagging and attribution: audit how data flows, identify gaps or breaks, and resolve or direct resolution of issues affecting reporting accuracy.
• Lead community-level local search reviews, compiling location data against high-volume senior living queries, and determining which locations need attention.
• Define Cedarhurst's emerging AEO and GEO approach, setting the structural standards for how the portfolio shows up in AI-driven and generative search across all web properties; direct cross-functional partners who execute listings, reviews, and PR mentions by providing the data and strategy they need to deliver results.
• Own the creation of new pages and microsites in HubSpot for new developments, acquisitions, and product extensions, building them out end to end in staged environments with SEO and brand consistency built in, then handing off to the agency for launch and QA.
• Deliver executive-level performance reporting that drives strategic decisions.
• Shape Cedarhurst's point of view on how search and discovery are changing, especially AI-driven search, bringing forward recommendations that influence the team's approach.
• Other duties as assigned.

Benefits

• medical insurance
• life insurance
• long-term disability coverage
• 401(k) plan with company match (after one year of service) for eligible employees
• Work that makes a difference in the lives of our residents and community
• An on-site gym with brand-new equipment
• A personal trainer offering daily group classes, stretching sessions, and one-on-one training
• Catered lunches twice a week, prepared by our on-site chef
• Monthly team events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree