Website Operations Manager RRP

JT International S.A.•Raleigh, NC

About The Position

This role partners with the Digital Lead Manager to develop and manage the RRP (Reduced-risk products) web platforms in the USA. The RRP Website Operations Manager will be responsible for building the owned web platform from scratch and overseeing end-to-end website operations to drive consumer acquisition and retention. This includes defining and executing SEO, paid media, and e-CRM strategies to increase traffic, awareness, conversion, and loyalty. The role involves collaborating closely with the Brand Team for a consistent online brand experience, managing external agencies for development, maintenance, and performance against KPIs, executing digital campaigns, and working with third-party e-commerce platforms to drive business results. Additionally, the manager will partner with IT, external agencies, and HQ stakeholders for platform development and provide regular business updates.

Requirements

Bachelor’s degree in Marketing or a related field
Minimum of 5 years of experience in digital marketing roles or digital agency experience
Understanding of US digital operations is an advantage
Proven experience managing owned website platforms, ideally including building a platform from scratch
Strong proficiency in MS Office and digital tools
Demonstrates strong critical thinking and leadership, with the ability to analyze complex information, make data-driven decisions, and take ownership to drive initiatives with minimal guidance.
Communicates clearly and collaborates effectively with stakeholders, building trust-based relationships, aligning diverse perspectives, and working toward shared goals.

Responsibilities

Drive the execution of the RRP digital strategy in the US, including ownership of the brand website platform to deliver best-in-class digital consumer experiences and support category growth.
Own the end-to-end digital ecosystem—from compliant platform development and consumer data activation to lead generation and launch readiness—ensuring seamless online-to-offline growth.
Lead the execution of compliant, performance-driven digital campaigns by aligning assets, messaging, and narratives with Brand, Consumer Programs, Legal, and Corporate Affairs; track performance and translate insights into actionable recommendations.
Manage and grow third-party e-commerce partnerships by executing listings, campaigns, and promotions, while monitoring performance and identifying opportunities to enhance effectiveness.
Oversee the digital brand budget, ensuring maximum ROI across initiatives and managing budget phasing throughout the year in close collaboration with Finance.