Sr. Marketing Operations Manager (Website)

WellSky•Overland Park, KS

1d•Onsite

About The Position

The Sr. Marketing Operations Manager (Website) is responsible for the administration of WellSky’s website properties and their connectivity to marketing technology platforms and engagement tools. The scope of this job includes managing website development, enhancements, and vendor relationships. This position is based at WellSky’s World Headquarters in Overland Park, KS. We invite you to apply today and join us in shaping the future of healthcare!

Requirements

Bachelor’s degree or equivalent work experience
At least 8-12 years’ relevant work experience

Nice To Haves

Strong proficiency in WordPress
Extensive experience with Google Analytics

Responsibilities

Own and optimize a portfolio of websites and marketing technology platforms with full accountability for design, performance, reliability, architecture, and integration strategy in alignment with marketing and business objectives.
Evaluate, introduce, and scale new platform features and AI-powered capabilities while identifying and resolving platform gaps, inefficiencies, and technical debt through end-to-end remediation initiatives.
Lead vendor relationships for owned platforms and partner with internal stakeholders on renewals, negotiations, competitive evaluations, and performance reviews to maximize business value and innovation alignment.
Establish administration standards, governance protocols, and process improvements, that increase automation, adoption, and operational consistency across the marketing organization.
Serve as a senior subject matter expert and strategic partner on website engagement tools, landing page infrastructure, attribution strategy, lead lifecycle design, data quality initiatives, and broader cross-functional MarTech planning.
Contribute to roadmap planning, budgeting, vendor selection, and other functional leadership discussions.
Perform other job duties as assigned.