Website Merchandising Manager

ProCaps Labs•Broomfield, CO

6h•$90,000 - $110,000•Onsite

About The Position

The Website Merchandising Manager is responsible for the day-to-day merchandising, onsite search optimization, and operational execution of ProCaps Laboratories' DTC website. This role owns the onsite customer journey across homepage merchandising, collections, navigation, promotional execution, and product discovery. A key responsibility is managing and optimizing FastSimon, including search merchandising, filtering, personalization, recommendation logic, and onsite search conversion. This position works cross-functionally with Marketing, Creative, Product, Operations, and Customer Care to maintain a conversion-focused ecommerce experience that supports campaign and growth objectives. This is a highly execution-oriented role focused on operational excellence and onsite performance.

Requirements

Bachelor's degree preferred in Marketing, Business, Ecommerce, Merchandising, or related field
4+ years of ecommerce merchandising or website operations experience
Azure, Shopify, or similar ecommerce platform experience
Hands-on FastSimon, Searchspring, Bloomreach, or similar search platform experience
Strong understanding of ecommerce merchandising, onsite UX, and conversion optimization
Experience executing website updates, promotional launches, and merchandising workflows
Highly organized, detail-oriented, and execution-focused
Comfortable operating in fast-paced, founder-led environments

Nice To Haves

Experience in supplements, wellness, health products, or DTC ecommerce brands
Familiarity with ecommerce analytics and reporting tools
Understanding of mobile ecommerce and customer journey optimization

Responsibilities

Own day-to-day website merchandising across homepage, collections, category pages, navigation, product placements, and promotional modules
Execute promotional updates, campaign launches, seasonal refreshes, and onsite content changes in coordination with Marketing
Manage product categorization, collection organization, tagging, upsells/cross-sells, and merchandising logic
Optimize the onsite customer journey to improve product discovery, conversion rate, and AOV
Support founder-led campaigns through onsite merchandising and landing page execution
Fully manage and optimize FastSimon functionality and merchandising
Optimize onsite search, autocomplete, filtering, faceting, sorting, recommendation logic, and personalization
Manage search rules, synonyms, redirects, and product boosting
Monitor search performance and identify opportunities to improve search conversion and product discovery
Manage product setup, collection maintenance, taxonomy, and catalog organization within web platform (Azure)
Coordinate promotional implementation, pricing updates, inventory visibility, and merchandising changes
Partner with developers and technical teams on QA, bug resolution, and UX improvements
Monitor key website KPIs including conversion rate, search conversion, bounce rate, and AOV
Support A/B testing initiatives scoped to onsite merchandising, navigation, and product discovery
Collaborate with Marketing on campaign execution and promotional coordination
Collaborate with Creative on homepage updates, landing pages, and merchandising assets
Collaborate with Product and Operations on product launches and inventory coordination
Collaborate with Customer Care on customer feedback and site experience improvements

Benefits

Salary Range: $90,000 - $110,000 annually, depending on experience and qualifications
Eligible for a discretionary company-wide bonus
Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
Paid Time Off
Eight (8) Company Holidays
401(k) with Company Match – up to 4.5%
100% Company Life Coverage
100% Short Term Disability Coverage
Gym Membership Reimbursement
Vitamin Allowance + Discounts
Company-Funded Health Savings Account ($1,600/year)
Cash Reward Employee Referral Program
Pet Insurance