Website Merchandiser

RHOBACK INC•Charlottesville, VA

4d•$50,000 - $75,000

About The Position

Rhoback is seeking a driven, digitally-savvy Web Merchandiser to manage the online customer experience on Rhoback.com. This role is crucial for how products are presented, organized, and discovered on the Shopify storefront, encompassing collection architecture, product sequencing, site search, campaign landing pages, and sell-through reporting. The position operates at the intersection of merchandising, creative, and marketing to ensure optimal product placement for customers. It is a highly cross-functional role with direct visibility to leadership, requiring a candidate with both strong merchandising instincts and data analysis skills. The ideal candidate is proactive, communicates effectively, and is eager to grow with the company as the digital business expands.

Requirements

Strong merchandising instincts paired with digital fluency — you understand how product presentation, sequencing, and site architecture drive conversion and customer experience.
Analytically minded; comfortable pulling reports from Shopify, Google Analytics, or similar platforms and translating data into clear site merchandising decisions.
Highly organized and self-directed — you manage multiple concurrent workstreams, meet deadlines without being chased, and keep cross-functional partners aligned.
Detail-obsessed with a low tolerance for errors — broken links, mistagged products, and stale copy don't make it past you.
Confident communicator who can present site performance and recommendations to senior leadership and work fluidly with Creative, Marketing, and Merchandising teams.
Experience with Shopify (required).
Proficiency in Excel or Google Sheets required.

Nice To Haves

Familiarity with site merchandising tools such as Search Pie, Boost Commerce, or similar is a plus.
Experience with Centric, NetSuite, Figma, or similar systems is a plus.
A genuine interest in the Rhoback brand, performance apparel, and the #craveactivity lifestyle.
Experience with web analytics tools (Google Analytics, Shopify Analytics) and a working familiarity with SEO fundamentals is a plus.
Direct-to-consumer apparel or lifestyle brand experience strongly preferred.

Responsibilities

Own the end-to-end digital presentation of Rhoback's product catalog on Rhoback.com — including collection builds, product sequencing, tagging, and taxonomy.
Lead site merchandising for all seasonal launches, campaign drops, and promotional events; partner with Marketing and Creative to align the online experience with campaign priorities.
Build and maintain all web collection lists, campaign landing pages, and site navigation structures; conduct regular audits to ensure accuracy and alignment with the broader assortment strategy.
Drive product sequencing and sort-order logic across category and collection pages, using site analytics, sell-through data, and inventory position to make data-informed decisions.
Own site search merchandising — curate pinned results, manage synonym rules, and ensure high-traffic search terms surface the right products.
Partner with the Merchandising Manager and Creative team on website imagery selection, asset prioritization, and product feature placement.
Pull and maintain weekly web performance reporting — including traffic, conversion, units sold and sell-through by collection — and use insights to proactively inform site updates.
Monitor and maintain product detail page (PDP) quality: ensure copy, imagery, sizing, color swatches, and cross-sell recommendations are accurate and complete across the full catalog.
Own the seasonal website flip cadence — coordinate timing with Marketing and Creative, build out new seasonal collection architecture, and ensure clean transitions between seasons.
Support inventory-based site management: surface low-stock flags, suppress or redirect sold-out products, and prioritize in-stock depth in sequencing logic.
Collaborate with the broader Merchandising team on cross-functional priorities including wholesale line book support and surface design reviews as needed.