Website Manager

Illinois Bone and Joint Institute LLC•Park Ridge, IL

11h•Hybrid

About The Position

We are seeking a data-driven Website Manager with strong SEO expertise to lead the performance and ongoing optimization of our digital presence. This role will partner closely with the Chief Marketing Officer and external digital agencies to enhance visibility, improve user experience, and ultimately drive patient acquisition. The ideal candidate brings a balance of technical SEO knowledge, content strategy, and hands-on website management experience. This individual will play a critical role in shaping site architecture, optimizing content, and ensuring a high-performing, patient-centric web experience across all service lines, mobile platforms and divisions for IBJI.com, OakOrtho.com and IBJICares.org.

Requirements

Bachelor’s degree in Marketing, Computer Science, Information Technology, or related field
3+ years of experience managing and optimizing websites, preferably in healthcare or a multi-location environment
Experience with website analytics tools (e.g., Google Analytics, Search Console, SEMrush, HubSpot, etc.)
Proven experience with SEO strategy and execution (on-page, technical, and off-page)
Hands-on experience with CMS platforms (HubSpot preferred, Google Sites experience a plus)
Working knowledge of HTML and CSS
Excellent written and verbal communication skills, including web copywriting and editing
Highly detail-oriented with strong project management and organizational skills

Nice To Haves

Experience managing website redesigns or major digital projects preferred

Responsibilities

Lead and implement comprehensive SEO strategies, including on-page, off-page, and technical SEO
Conduct keyword research and optimize content to improve rankings, traffic, and conversions
Partner with content and service line teams to ensure SEO best practices are embedded across all web pages
Collaborate with agency partners to implement enhancements and resolve issues
Manage and execute project timelines for new physician onboarding and Physical Therapists ensuring website content is updated accurately and efficiently to meet designated go-live dates
Manage content on IBJI website (service line pages, physician profiles, blog posts, job postings, web forms)
Responsible for managing website analytics, SEO, website plugins, domains, web forms and related services, and making recommendations for optimization
Build and optimize landing pages for paid media and email campaigns
Maintain consistency in brand voice, messaging, and visual standards
Monitor website performance using tools such as Google Analytics, Google Search Console, and SEO platforms
Provide regular reporting on KPIs including traffic, rankings, engagement, and conversions
Translate data into actionable recommendations for continuous improvement
Maintain a clean and safe work environment
Other duties as assigned