Website Director

University of Memphis•Memphis, TN

About The Position

The University of Memphis is seeking a forward-thinking Website Marketing Director to lead the university’s front-end enterprise web ecosystem. The role sits at the intersection of strategy, storytelling and technology and is responsible for ensuring that every online touchpoint advances the university’s mission and delivers measurable impact. Reporting to the Assistant Vice President, Marketing and Communications, this leader will drive a cohesive, data-informed digital brand presence, and will support brand and enrollment goals while enhancing the user experience across all audiences.

Requirements

Bachelor’s degree
7+ years of experience in digital strategy, web management, web development or another related field
Demonstrated success leading enterprise web strategy and large-scale digital initiatives
Strong understanding of UX/UI, SEO/GEO, analytics and digital channels
Experience managing cross-functional teams and partners

Nice To Haves

Experience in higher education or a complex organization
Familiarity with CMS platforms like Modern Campus and WordPress and marketing automation tools
Experience integrating CRM platforms like Slate with digital strategies
Leadership experience

Responsibilities

Develop the vision, lead the strategy and continuously evolve the university’s enterprise website ecosystem
Establish and enforce web governance, ensuring content quality, brand alignment, accessibility and SEO/GEO best practices
Partner with IT to align on CMS infrastructure, integrations and performance optimization
Develop and oversee a scalable content model rooted in user journeys and create once, publish everywhere principles
Drive ongoing website optimization through UX/UI improvements, testing and analytics
Develop a cohesive digital content strategy that aligns with brand voice and supports audience-specific journeys
Ensure content across digital platforms is optimized for engagement, accessibility and search
Collaborate with creative, communications and social teams to deliver integrated high-performing content
Elevate storytelling through video, interactive content and emerging digital formats
Establish a robust analytics framework to measure performance across web and digital channels
Translate data into actionable insights to improve user experience and campaign effectiveness
Build dashboards and reporting to communicate the impact to leadership and campus partners
Champion a culture of testing, learning and continuous improvement
Maintain the integrity and health of a multi-contributor website by performing regular audits for link functionality, content accuracy, and overall site performance.
Serve as a key strategic partner within Marketing and Communications and across the university
Lead and mentor digital/web team members and external agency partners
Build strong relationships with campus stakeholders to ensure alignment and adoption of digital best practices
Stay ahead of industry trends in digital marketing, higher education and emerging technologies