Director, Website Marketing
About The Position
Welcome to the dynamic world of NinjaTrader! As an industry-leading trading platform and futures broker, we're empowering traders to take control of their financial destiny. How do we do it? We provide cutting-edge products and services that enhance the trading journey. Whether a seasoned pro or just starting out, NinjaTrader equips traders with award-winning software and brokerage services to navigate the world's leading financial markets with confidence. Our growth story is nothing short of exhilarating. Since 2003, NinjaTrader has been dedicated to understanding and supporting traders on their journey toward trading triumph. Through those efforts, our user base has grown to over 2 million users and we have become the number one rated futures brokerage worldwide. But we're not stopping there. We're constantly evolving, pushing boundaries, and modernizing the futures industry. Our commitment to innovation means users will always have access to dynamic tools, real-time support, and a community of like-minded traders. So, why work at NinjaTrader? Here, you're not just part of a team; you're part of a movement. We empower employees to reach new heights in their careers by providing a dynamic culture focused on social connection, professional development, and employee recognition initiatives. Sounds too good to be true? Take it from our employees. Join us as we redefine what's possible in trading, advocate for our customers, and continue our journey toward becoming the world's top retail-focused trading platform in the world.
Requirements
- 8+ years of experience in SEO, website marketing, or digital strategy, with a track record of owning end-to-end website strategy and execution
- Proven ability to drive measurable business impact through website initiatives, including organic growth, conversion rate optimization, and funnel performance
- Experience translating strategy into actionable roadmaps and leading complex cross-functional initiatives, with the ability to influence senior leaders and align teams across Marketing, Product, Brand, and Engineering
- Deep expertise in SEO, including technical SEO, site architecture, content strategy, international SEO (hreflang), and emerging areas such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
- Hands-on experience with CMS platforms and analytics/SEO tools (e.g., GA4, Google Search Console, Semrush, Ahrefs, Screaming Frog), paired with a strong data-driven mindset
- Strong product and program management orientation, with the ability to prioritize effectively and drive execution across multiple workstreams
Nice To Haves
- Experience leading website strategy within fintech, trading platforms, or other highly regulated industries
- Experience scaling international or multilingual web ecosystems across multiple markets
Responsibilities
- Define and own the vision, strategy, and execution of NinjaTrader.com and all sub-brand sites, aligning to company growth goals and establishing the website as a primary driver of customer acquisition and revenue
- Partner with internal teams and external partners to manage and advance SEO and AEO across business units, ensuring alignment across Marketing, Product, Brand, and Engineering on priorities and execution. This includes influencing and executing large-scale initiatives such as site migrations, brand consolidation, and new product launches
- Own CRO strategy and champion a culture of experimentation across the website between organic and paid initiatives, building and executing a structured testing roadmap to continuously improve user journeys, funnel performance, and conversion rates
- Lead and develop a high-performing website team spanning technical web development, CRO, and content, setting clear goals, driving accountability, and elevating execution standards
- Monitor and own site health. Proactively identify technical issues, track Core Web Vitals, and ensure performance, crawlability, and indexability standards are maintained across all properties
- Pull and synthesize performance reports across organic, CRO, and site health metrics, translating data into clear strategic direction and executive-ready insights
- Support international expansion strategy across 10+ EU markets, including localization, technical SEO, AEO, GEO, and scalable content frameworks to achieve targeted growth outcomes
Benefits
- Annual target bonus of 15%
- 401K plan through ADP with company match up to 3.5% of employee contributions
- 23 days of annual paid time off accrual
- Seven paid holidays annually
- 20 additional flex remote days annually
- Company Wide Office-Optional weeks tied to major holidays
- Generous PTO
- 7 Paid Holidays Annually + 5 Conditional Holidays Annually
- 1 Service Day Annually
- 401k with 3.5% Company Match
- Paid Parental Bonding Leave
- Health, Vision, Dental Coverage
- Life and Disability Insurance Covered 100% by NinjaTrader
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
