Freelance Website Copywriter / Content Strategist

N4 Studio • San Francisco, CA

1d • Remote

About The Position

We are seeking a talented and experienced Website Copywriter to join our dynamic team. The ideal candidate will have a strong understanding of content-first design principles and be adept at creating compelling, conversion-focused copy that aligns with our clients’ brand voice and goals. In addition to writing, this role requires the ability to produce low-fidelity wireframes and content outlines to ensure a seamless handover to our design team. This is a freelance role, building a pool of trusted copywriters and strategists for ongoing projects. Projects involve website builds for B2B and B2C clients across a wide range of industries. Content work typically splits into two phases: narrative & messaging strategy, and copywriting. You may be engaged for one phase or both, depending on the project and your skillset.

Requirements

• Strong track record of writing website copy across various industries and brands.
• Experience writing for businesses with complex offerings.
• Ability to shift voice and tone without losing sharpness.
• Understanding of the relationship between copy and design.
• Experience working in or alongside design teams.
• Familiarity with SEO principles and an understanding of how content performs in search (including AI-assisted search).
• Familiarity with Figma, comfortable working in the tool alongside the project designer.
• Ability to share hourly rate for copywriting work and narrative & messaging strategy work (including currency).
• Ability to share a short note on types of web copy projects worked on and self-placement on the junior to senior spectrum.
• Ability to share a link to portfolio or a couple of web copy examples.

Nice To Haves

• Experience running content strategy workshops.
• Experience leading clients through developing messaging frameworks.

Responsibilities

• Develop narrative and messaging direction for websites, working closely with project designers.
• Present strategic content recommendations and initial copy concepts to clients.
• Develop polished, SEO/AEO-optimised, on-brand website copy from first draft through revision rounds to design handoff.
• Produce low-fidelity wireframes and content outlines.
• Create compelling, conversion-focused copy that aligns with clients’ brand voice and goals.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed