Website Content Specialist

University of Wisconsin Stout • Menomonie, WI

1d • Onsite

About The Position

The Website Content Specialist researches, develops, and maintains written content and visual assets on UW-Stout Polytechnic websites using the Drupal content management systems (CMS). The position supports UW-Stout's strategic marketing initiatives for student recruitment, retention, and industry partnerships through written and image-based content and collaborates with other MarCom team members to improve communication pathways leading to the website, including email communication flows. This role involves researching academic programs, departments, and university initiatives to develop accurate and engaging website content, writing, editing, and organizing content that aligns with brand standards, user needs, and evolving search optimization best practices (SEO and AI-powered search). The specialist will also create visually engaging, user-focused webpages using Drupal while maintaining brand consistency and collaborate with the Marketing & Communications team on digital marketing initiatives and related content projects.

Requirements

• Bachelor's degree in marketing, communications, or a related degree or five years of related experience
• Exceptional writing and editing skills.
• Experience creating digital content for websites or other online platforms.
• Ability to research unfamiliar topics and create clear, engaging web content.
• Excellent verbal and interpersonal communication skills.
• Comfort working with content management systems (CMS); Drupal preferred
• Strong visual design understanding and working knowledge with Adobe Creative Suite software
• Strong organizational, creative and analytical problem-solving skills
• Ability to manage multiple projects simultaneously and meet deadlines
• Ability to work collaboratively with a variety of stakeholders
• Eligibility for employment in the United States on or before the effective date of the appointment and maintaining work authorization throughout the employment term.

Nice To Haves

• Familiarity with search engine optimization (SEO) and AI search best practices.
• Knowledge of HTML and CSS
• Familiarity with PHP, jQuery and/or related programming languages
• Experience in a university or higher education environment and/or a large nonprofit organization
• Experience developing and analyzing integrated digital marketing campaigns
• Knowledge of customer relationship management systems (CRM)
• Strong strategic, marketing project management skills

Responsibilities

• Research academic programs, departments, and university initiatives to develop accurate and engaging website content.
• Write, edit, and organize website content that aligns with brand standards, user needs, and evolving search optimization best practices, including SEO and AI-powered search.
• Create visually engaging, user-focused webpages using Drupal while maintaining brand consistency.
• Collaborate with Marketing & Communications team members on digital marketing initiatives and related content projects.

Benefits

• Participation in the Wisconsin State retirement plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level