Webinar Specialist

Ascend Learning, LLC

7d•$62,200 - $88,990•Hybrid

About The Position

Ascend Learning, a leading healthcare and learning technology company, is seeking a Webinar Specialist to plan, execute, and optimize webinars that drive lead generation, showcase product capabilities, establish thought leadership, and educate customers. This role is crucial in generating measurable demand, engagement, and return on webinar investment. The position follows a hybrid work schedule and is preferably based in our Leawood, KS, or Burlington, MA office, though remote candidates will be considered. Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America’s 2025 Greatest Workplaces as well as America’s Best Places to work for Mental Well-Being for 2025. We are looking for talented, passionate professionals to join us in our mission to help change lives.

Requirements

Bachelor's degree in marketing, communications, business, or a related field strongly preferred
2+ years' experience planning and executing webinars, virtual events, or related digital marketing programs
In-depth knowledge of Zoom and/or other webinar platforms
Familiarity with marketing automation and CRM tools for webinar management (HubSpot and Dynamics preferred)
Ability to think creatively and to generate new ideas to drive engagement and high-performing content from webinar programs.
Strong project management skills
Excellent written and verbal communication skills
Strong interpersonal skills and relationship-building abilities

Nice To Haves

Relevant certifications in marketing, event management, or project management are a plus

Responsibilities

Planning, organizing, and executing webinars for lead generation, product demonstrations, thought leadership, and customer education. This involves coordinating with internal stakeholders, setting up registration pages, managing webinar platforms, creating content and promotional materials, and conducting post-webinar analysis.
Contribute to and coordinate the development of compelling and engaging content and materials for webinars that align with event objectives and adheres to brand guidelines. This may involve creation and coordination of presentations, demos, videos and content from webinar recordings to drive post-event conversions.
Develop and help execute marketing strategies and campaigns to drive attendance and engagement for webinars. This includes coordination with other marketing teams to leverage various channels such as email marketing, social media, online advertising, and content distribution platforms to reach and attract the target audience.
Collaborate with the Demand Generation, Sales Operations and Sales team to generate leads and track the effectiveness of webinars in generating qualified leads. Coordinate follow up with attendees and nurturing leads through email marketing and other channels to move them further down the sales funnel.
Develop, track, and analyze key metrics and performance indicators of webinars, such as attendance rates, engagement levels, lead conversion rates, and return on investment (ROI). Create reports and present findings to key stakeholders to inform future marketing strategies and improve results.