Webinar Program Manager

Anthropic•San Francisco, CA

6d•Remote

About The Position

Own and execute an enterprise B2B webinar program end-to-end, creating scalable processes, promotional strategies, and measurable programs that drive product adoption, engagement, and pipeline.

Requirements

6–15 years of hands-on B2B webinar, virtual events, and/or marketing automation experience.
Significant experience in B2B SaaS environments.
Proven experience independently owning and scaling B2B webinar programs.
Experience in roles such as Webinar Program Manager, Digital Events Manager, Virtual Events Manager, or Digital/Virtual Events Program Manager.
Strong experience with webinar and virtual-event platforms such as Goldcast, ON24, YouTube, LinkedIn Live, or similar tools.
Direct experience building B2B webinar promotions in HubSpot or similar enterprise marketing automation platforms.
Experience managing CRM and marketing automation integrations supporting webinar programs.
Working knowledge of UTM tracking, registration reporting, MQL reporting, pipeline attribution, and webinar performance measurement.
Experience developing webinar promotional strategies across multiple channels, including LinkedIn Live, YouTube, email, and social.
Strong understanding of B2B audience segmentation and promotional strategy.
Experience partnering with Sales and Marketing teams in enterprise environments.
Understanding of enterprise sales cycles and decision-making processes.
Ability to write or edit promotional email and landing-page copy.
Ability to independently manage both the technical execution and marketing strategy of webinar programs.
Flexibility to regularly support APAC hours, including hosting international webinars at least once per week and participating in additional preparation calls as needed.
Ability to remain calm under pressure while managing live events, concurrent productions, and changing stakeholder schedules.
Strong analytical, organizational, and communication skills.
Detail-oriented, proactive, and comfortable operating independently in a fast-paced environment.
Strong tenure history, with approximately 2+ years in prior roles preferred.

Nice To Haves

Experience launching LinkedIn Live programs alongside an established webinar strategy.
Experience developing webinar content-distribution and repurposing strategies.
Experience optimizing gated content and lead-capture workflows.
Familiarity with AI discoverability strategies for webinar and video content.
Experience managing registration forecasting models and webinar budgets.
Experience supporting technical or enterprise customer audiences.
Background working in high-growth startup environments.

Responsibilities

Own and execute the B2B webinar program across enterprise audiences.
Manage the full webinar production lifecycle, including strategy, programming calendar, briefs, promotion, execution, and post-event reporting.
Host and manage APAC webinars at least once per week, including sessions supporting Australia and India time zones.
Coordinate cross-functional stakeholders across Marketing, Product Marketing, Customer Success, Growth, and GTM teams.
Manage webinar platforms and live-event operations to ensure high-quality execution.
Develop multi-channel webinar promotion strategies across email, LinkedIn Live, YouTube, and other relevant channels.
Launch and manage LinkedIn Live as a supporting webinar channel, including event pages, gated registration, and promotion.
Manage webinar content distribution and repurposing across YouTube, LinkedIn, and other channels.
Own gated-content CTAs, lead-capture mechanics, and webinar registration workflows.
Build and optimize webinar promotions using HubSpot or comparable enterprise marketing automation platforms.
Partner with Growth Marketing on pipeline and MQL attribution, UTM tracking, registration models, and program budget management.
Track attendance, engagement, audience questions, lead generation, product activation, and pipeline contribution.
Identify opportunities to automate webinar workflows and improve program scalability.
Manage multiple concurrent productions and changing stakeholder schedules with minimal supervision.
Communicate webinar program performance and insights to Marketing leadership.
Support approximately 40–45 hours per week, including potential overtime and recurring APAC-hour meetings and events.