Job

Flock

1d•$118,000 - $150,000•Onsite

About The Position

Flock.com serves multiple distinct audiences, including enterprise buyers, law enforcement agencies, community members, and the media. As our digital footprint expands, the website requires a clear, cohesive strategy to ensure every visitor finds what they need quickly. This role will own that strategy, leading the site through its next evolution to build an intentional, high-performing web experience.

Requirements

Experience in web strategy, digital product management, or digital experience owning high-impact websites.
Strong strategic and creative judgment with a track record of leading a website through a major redesign or transformation.
Technical fluency with modern CMS platforms such as Webflow, alongside working knowledge of web performance, UX, accessibility, CRO, and SEO.
Demonstrated ability to analyze website data and user behavior to make roadmap decisions.

Nice To Haves

Experience managing direct reports or cross-functional contributors.
Preferred experience supporting complex B2B buying journeys.

Responsibilities

Lead the strategy, roadmap, and execution for Flock.com, translating company and audience priorities into digital experiences.
Own the information architecture and navigation, establishing audience journeys that serve enterprise buyers, public safety partners, and the broader public.
Partner with growth leadership to set website governance, determining what content is built, updated, consolidated, or retired.
Guide the CRO and SEO strategy, managing direct reports and cross-functional partners to optimize for both conversion and modern search paradigms like AEO and GEO.
Direct external development partners and manage Webflow infrastructure, ensuring high standards for site performance, accessibility, QA, and technical health.