Web Product Manager

Anthropic•San Francisco, NY

10h•Hybrid

About The Position

Anthropic is seeking a Web Product Manager to build and lead the strategy and roadmap for claude.com. This role is crucial for transforming our websites into powerful channels for acquisition, conversion, and storytelling. The Web Product Manager will operate in a fast-paced environment, driving awareness, preference, and adoption of Claude among prosumer and enterprise audiences. The ideal candidate is a strategic builder, comfortable defining strategy and roadmaps without a pre-existing framework, making data-driven prioritization decisions, and collaborating effectively with marketing, design, and engineering partners.

Requirements

Strong strategic thinking abilities, with the ability to translate Anthropic's business goals into a clear, prioritized web roadmap that aligns with broader marketing and product strategy.
Track record of driving measurable business results through the web in competitive, fast-moving markets.
A strong point of view on what makes the web a category-defining channel for a technology company.
A track record of running experimentation programs that moved meaningful business metrics, with a clear ROI story rather than just a backlog of A/B tests.
Setting strategy for localized web experiences and workflows across various regions and languages.
Strong quantitative instincts and fluency with analytics tools, funnel modeling, and experimentation design.
Experience operating at the seam between Marketing, Design, and Engineering, with the ability to influence without owning and say no to requests that won't move the needle.
Excellent prioritization judgment and cross-functional gravity — you can walk into a room of competing stakeholders and leave it aligned on what's shipping and why.
A collaborative, low-ego operating style that treats design craft and growth performance as compatible rather than opposing goals.
Strong written and verbal communication skills, with comfort presenting strategy and results to executive audiences.
Deep interest in AI and its potential to positively impact how people work, learn, and create.

Nice To Haves

10+ years of experience in web product management, web growth, digital strategy, CRO, or web experimentation at consumer or B2B technology companies.
In-depth knowledge of technical SEO and site architecture.
A background marketing AI, developer, or other technical products to both consumer and enterprise audiences.
Fluency shipping and optimizing localized web experiences across international markets.
A history of partnering closely with in-house brand and design teams on high-craft marketing sites.
Familiarity with developer-focused web surfaces.
Led large, cross-functional web initiatives with measurable impact on conversion and brand perception.

Responsibilities

Own the web experience strategy for claude.com, setting the vision for how marketing surfaces function as a portfolio and ensuring each site meets its audience and goal objectives.
Establish and lead the web experimentation program for claude.com, increasing experimentation velocity and rigor through hypothesis setting, prioritizing landing page creation, analysis, and rollout.
Drive conversion rate optimization across acquisition, signup, and checkout funnels by identifying high-leverage opportunities and partnering with Web Design and Growth Product teams.
Establish the web analytics foundation with Data Science, ensuring necessary instrumentation, dashboards, and funnel reporting for rapid growth decision-making.
Lead the international and localization strategy for the web, collaborating with regional marketing and localization teams to ensure effective performance in all served markets.
Partner with Growth Product, Data, and Enterprise Marketing to develop tooling, instrumentation, and funnel infrastructure for fast and measurable web experimentation.
Collaborate with SEO and paid channel owners on on-page requirements and landing page experiments.
Coordinate inbound web requests from Product Marketing, Enterprise Marketing, Sales Ops, and other stakeholders, prioritizing based on growth impact.
Build and regularly communicate a durable measurement story for the web, including testing insights, learnings, and business value, to marketing and executive leadership.