Web Product Manager

Anthropic•San Francisco, CA

2d•$305,000 - $385,000•Hybrid

About The Position

Anthropic is seeking a Web Product Manager to build and lead the strategy and roadmap for claude.com. This role involves developing and executing a vision to transform websites into strong acquisition, conversion, and storytelling channels. The Web Product Manager will work in a fast-paced environment to drive awareness, preference, and adoption for Claude among prosumer and enterprise audiences. The ideal candidate is a strategic builder comfortable shaping strategy and roadmap without an existing playbook, making data-informed prioritization decisions, and influencing cross-functional partners in marketing, design, and engineering.

Requirements

Strong strategic thinking abilities, with the ability to translate Anthropic's business goals into a clear, prioritized web roadmap that aligns with broader marketing and product strategy.
Track record of driving measurable business results through the web in competitive, fast-moving markets.
A strong point of view on what makes the web a category-defining channel for a technology company.
A track record of running experimentation programs that moved meaningful business metrics, with a clear ROI story rather than just a backlog of A/B tests.
Experience setting strategy for localized web experiences and workflows across various regions and languages.
Strong quantitative instincts and fluency with analytics tools, funnel modeling, and experimentation design.
Experience operating at the seam between Marketing, Design, and Engineering, with the ability to influence without owning and say no to requests that won't move the needle.
Excellent prioritization judgment and cross-functional gravity — ability to align competing stakeholders on shipping priorities and rationale.
A collaborative, low-ego operating style that treats design craft and growth performance as compatible rather than opposing goals.
Strong written and verbal communication skills, with comfort presenting strategy and results to executive audiences.
Deep interest in AI and its potential to positively impact how people work, learn, and create.

Nice To Haves

10+ years of experience in web product management, web growth, digital strategy, CRO, or web experimentation at consumer or B2B technology companies.
In-depth knowledge of technical SEO and site architecture.
A background marketing AI, developer, or other technical products to both consumer and enterprise audiences.
Fluency shipping and optimizing localized web experiences across international markets.
A history of partnering closely with in-house brand and design teams on high-craft marketing sites.
Familiarity with developer-focused web surfaces.
Led large, cross-functional web initiatives with measurable impact on conversion and brand perception.

Responsibilities

Own the web experience strategy for claude.com, setting the vision for how marketing surfaces work together as a portfolio and ensuring each site performs against its audience and goals.
Stand up the web experimentation program across claude.com, increasing experimentation velocity and rigor by setting up hypotheses, prioritizing landing page creation, analysis, and rollout.
Drive conversion rate optimization across acquisition, signup, and checkout funnels, identifying high-leverage opportunities and partnering with Web Design and Growth Product to implement them.
Establish the web analytics foundation with Data Science, ensuring necessary instrumentation, dashboards, and funnel reporting for quick growth decisions.
Lead the international and localization strategy for the web, partnering with regional marketing and localization teams to ensure website performance in all markets.
Partner with Growth Product, Data, and Enterprise Marketing to build tooling, instrumentation, and funnel infrastructure for fast and measurable web experimentation.
Collaborate with SEO and paid channel owners on on-page requirements and landing page experiments.
Coordinate inbound web requests from Product Marketing, Enterprise Marketing, Sales Ops, and other stakeholders, prioritizing based on growth impact.
Build a durable measurement story for the web, communicating learnings and business value regularly to marketing and executive leadership.