Web Growth Marketing Manager

9c26369c-d400-4eb7-a9b3-ab8f6469f9e8•San Francisco, CA

74d•$98,000 - $165,000•Onsite

About The Position

Amplitude is seeking a Web Growth Marketing Manager to drive initiatives on amplitude.com, a critical growth lever for the company. This role will operate at the forefront of AI-powered marketing, leveraging AI-native workflows and partnering with Statsig for experimentation. The manager will have dedicated resources, including web engineers and brand/growth designers, and will be part of a larger integrated marketing team, providing exposure to various marketing functions. The position offers hands-on experience with Amplitude's digital analytics and experimentation products.

Requirements

2–3 years of hands-on experience working on a corporate website or web growth program for a SaaS, AI, or tech company.
Experience working alongside engineering teams, comfortable with scoping tasks, prioritizing, and collaborating in a technical environment.
Experimentation mindset: experience running A/B tests and conversion optimization efforts on corporate or product marketing sites.
Data-driven decision-making, with experience using Amplitude or a comparable analytics platform being a strong plus.
Familiarity with a headless CMS (Sanity experience a bonus; Contentful, Prismic, or similar are acceptable).
Strong communication skills for effective collaboration with stakeholders across Sales, Product, Engineering, and Marketing.

Nice To Haves

Background in a growth-stage startup or scaling SaaS/AI company, comfortable with ambiguity and building systems.
Familiarity with AI products or AI-native workflows; experience at an AI company or integrating AI tooling into marketing operations is a bonus.
Prior exposure to PLG (product-led growth) motions alongside enterprise pipeline generation.

Responsibilities

Own amplitude.com as a growth engine, maintaining site architecture, user journeys, and content updates to drive self-serve growth and enterprise pipeline.
Execute a roadmap based on performance data and experimentation insights, identifying new opportunities.
Maintain and operate the Sanity CMS platform, assisting other teams with independent publishing.
Build and iterate on conversion-focused experiences across product pages, pricing, demo request flows, and campaign landing pages.
Run experiments and track measurements using Amplitude Analytics and Web Experiment to enhance engagement, conversion, and pipeline generation on web surfaces.
Pull and organize website-attributed pipeline data in Salesforce to identify trends across GTM segments and win/loss patterns.
Partner closely with web engineering to ship new capabilities, acting as a collaborative teammate in the build process.
Collaborate across Marketing, Product, Growth, Sales, and Engineering teams, ensuring clear communication and project progression.
Apply scalable approaches for product launches and campaign experiences, maintaining high standards for performance and brand consistency.
Implement AI-native workflows (Claude, Claude Cowork, Claude Code) to accelerate content creation, site improvements, and operational efficiency.

Benefits

Competitive pay and benefits packages
Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
Flexible time off
Paid holidays
Generous stipends for wellness, commuter transit/parking, learning and development, home office equipment
Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions
High quality physician office experience via One Medical membership (select U.S. locations only)
Employee Stock Purchase Program (ESPP)
Mentorship programs
Management training
Wellness initiatives
Charitable giving grant
Paid volunteer time off
Equity