Web Experience Optimization Lead

Valley Bank•Morristown, NJ

About The Position

The Web Experience Optimization Lead will own the end-to-end delivery of web initiatives, from strategy to execution. This role involves actively managing the backlog, writing user stories, and ensuring timely sprint delivery. The lead will define and maintain the product vision, roadmap, and backlog for all web properties, aligning web initiatives with business goals, marketing strategies, and customer experience objectives. Responsibilities include prioritizing features based on data-driven insights, driving website content strategy, and collaborating with marketing, creative teams, and external vendors to deliver compelling content experiences. The role also involves establishing governance for content processes, identifying emerging trends and technologies, and leveraging AI-driven solutions to enhance personalization and user experience. Additionally, the lead will serve as Scrum Master for the web development team, oversee the implementation and optimization of Adobe Experience Manager and Adobe Target, utilize GA4 for performance monitoring, and ensure adherence to brand guidelines, accessibility standards, and regulatory requirements.

Requirements

Strong experience with Adobe Experience Manager, Adobe Target, and GA4.
Proven track record managing multiple vendors and complex web ecosystems.
Hands-on experience serving as Scrum Master in an agile environment.
Demonstrated ability to lead content strategy, drive innovation, and execute deliverables.
Familiarity with AI-driven marketing tools and automation platforms.
Excellent communication skills.
Strong relationship building and stakeholder management skills.
Strong analytical and problem-solving abilities.
Familiarity with SEO, UX best practices, and web accessibility standards.
Bachelor's degree in Marketing, Business, Computer Science, or related field.
Minimum of 7 years in digital product management or ownership, with a focus on web platforms.

Nice To Haves

Experience in financial services or regulated industries.
Knowledge of personalization strategies and A/B testing methodologies.
SAFe or Scrum certification.

Responsibilities

Own the end-to-end delivery of web initiatives--from strategy to execution, actively managing backlog, writing user stories, and ensuring timely sprint delivery.
Define and maintain the product vision, roadmap, and backlog for all web properties and align web initiatives with business goals, marketing strategies, and customer experience objectives.
Prioritize features and enhancements based on data-driven insights and stakeholder input.
Drive the website content strategy, ensuring content is aligned with brand voice, SEO best practices, and customer engagement goals.
Collaborate with marketing and creative teams as well as external vendors to deliver compelling, personalized, and dynamic content experiences.
Establish governance for content creation, approval, and publishing processes and identify emerging trends, technologies, and best practices to drive innovation across web platforms.
Leverage AI-driven solutions and advanced marketing tools to enhance personalization, automate workflows, and improve user experience.
Serve as Scrum Master for the web development team, facilitating sprint planning, daily stand-ups, retrospectives, and backlog grooming.
Oversee implementation and optimization of Adobe Experience Manager, Adobe Target, and related tools.
Utilize GA4 and other analytics tools to monitor performance, identify trends, and inform decision-making.
Ensure adherence to brand guidelines, accessibility standards, and regulatory requirements and maintain documentation for processes, workflows, and technical specifications.