Web & Digital Experience Marketing Manager

Greenlight Guru•Chicago, GA

1d•$110,000 - $135,000•Remote

About The Position

We’re seeking a Web & Digital Experience Marketing Manager to turn our website into a high-performing growth engine, driving qualified traffic, engagement, and conversions through strategic management of SEO, UX, and experimentation. This role is for a builder who loves connecting the dots between data, design, and demand. You’ll collaborate with developers, designers, product marketers, and RevOps to optimize our website for visibility, engagement, and conversion. You will turn insight into action and make every digital touchpoint a measurable driver of pipeline. You’ll play a key role in shaping how our brand shows up across both traditional search and emerging LLM-powered discovery, ensuring Greenlight Guru remains visible and competitive as the search landscape evolves.

Requirements

5-7 years of experience in digital marketing, SEO, or website management within a B2B SaaS or technology environment.
Proven track record of driving organic growth through SEO strategy and execution.
Working knowledge of LLM-driven search trends and how to adapt SEO and content strategies for increased visibility.
Hands-on experience with CRO and experimentation, including A/B testing, UX improvements, and funnel optimization.
Proficiency with GA4, Hubspot, and supporting analytics tools (Looker Studio, Hotjar, Google Search Console, etc.).
Strong cross-functional collaboration and project management skills - able to prioritize initiatives based on funnel impact.
Data-driven, curious, and adaptable - comfortable leading agency partners and staying ahead of evolving search and digital best practices.

Responsibilities

Website Ownership & Optimization
Oversee day-to-day website management in HubSpot.
Lead the strategy, management, and performance of our website - ensuring it operates as a high-converting growth engine.
Collaborate with developers, designers, and PMM to continuously improve site architecture, UX, and content for stronger engagement and conversion.
Lead the digital experience roadmap and prioritize projects and experiments based on funnel impact and measurable business outcomes.
SEO Strategy & Execution
Own the global SEO strategy - driving qualified traffic through technical optimizations, on-page improvements, and authority-building initiatives
Conduct keyword and topic research to strengthen visibility across traditional search and emerging LLMs and AI overviews.
Partner with PMM and content to align SEO and LLM insights with campaign planning and strategy
Monitor performance to sustain and scale organic growth over time
Stay ahead of the shifting search landscape - ensuring our content and structure remain optimized for future search trends
CRO & Experimentation
Build and manage a continuous testing framework to improve conversion rates for high-intent demo hand raisers
Analyze user behavior and funnel data to identify friction points and prioritize high-impact optimization opportunities
Collaborate with design and development teams to test, launch, and iterate on web experiences
Champion a test and learn culture - using data-driven insights to continuously improve the digital experience
Digital Analytics & Insights
Develop and maintain dashboards and reports to track website performance, traffic quality, and conversion trends in GA4 and Hubspot
Translate data into clear, actionable insights that inform campaign planning, content strategy, and prioritization across marketing stakeholders
Partner with RevOps to connect web data with CRM and pipeline performance
Use performance insights to identify opportunities, validate experiments and guide optimization efforts