Web Experience Manager

Trend Micro•Austin, TX

11d•Hybrid

About The Position

Trend Micro is investing in a world-class, AI-ready digital experience that reflects our leadership in cybersecurity and accelerates our global growth. We are seeking a Web Experience Manager to own the strategy, roadmap, and execution of our global web platform transforming it into a modern, scalable, personalized, and AI-optimized experience that sets a new industry standard. This role is an individual contributor with high influence , operating at the intersection of Marketing, Engineering, Design, Sales, and Product. You will drive a multi-year modernization initiative, shape how users experience Trend Micro across digital channels, and ensure our website becomes a strategic asset in the AI era.

Requirements

Bachelor’s degree in Computer Science, Business, Marketing, UX, or related field.
4+ years of experience in product management or web experience ownership , ideally in a SaaS or B2B enterprise setting.
Proven success driving web platform modernization , CMS migrations, design system adoption, or large-scale digital transformations.
Strong understanding of web technologies, UX/UI principles, SEO/AEO/GEO, performance optimization, and accessibility .
Experience working in Agile environments and prioritization (user stories, backlog management, sprint planning).
Excellent communication, collaboration, and stakeholder management skills — able to influence without authority.
Data-driven decision making with experience using analytics and experimentation tools.
Ability to balance strategic vision with hands-on execution.

Nice To Haves

Experience with AI-enabled content workflows, personalization engines, or LLM-aware optimization.
Experience in cybersecurity or other highly technical industries.
Familiarity with modern CMS platforms and design systems (Figma)
Expertise in user testing, and customer journey optimization.
Understanding of global localization, multi-region web operations, and SEO/GEO requirements.
Experience partnering closely with both Marketing and Engineering organizations.

Responsibilities

Own the Web Vision & Strategy
Define the long-term vision for Trend Micro’s digital experience, aligning with company strategy, GTM priorities, and brand evolution.
Lead a multi-year transformation of the web platform, championing requirements that drive a modern architecture, content structures, and AI-driven enhancements.
Position Trend Micro’s website as the industry’s best enterprise cybersecurity experience.
Drive a Modern, Scalable Web Platform
Partner with Engineering to evaluate, modernize, and implement core technologies (CMS, component libraries, APIs, CDNs, personalization engines).
Establish a scalable design system and component framework that supports global marketing velocity.
Ensure the platform meets enterprise-class standards for performance, accessibility, compliance, and security.
Champion AI-Ready Content & Experience Design
Drive an optimized experience for both human and LLM discoverability, personalization, and automated content workflows.
Introduce AI-powered enhancements across the digital journey, including content generation, translation, experimentation, and search.
Ensure Trend’s web presence is aligned with how AI systems interpret, summarize, and recommend cybersecurity solutions.
Prioritize What Matters & Drive Execution
Maintain a clear, strategic backlog that reflects business impact and user needs.
Translate ideas into actionable requirements, user stories, and sprint-ready deliverables.
Partner with design, content, and development teams to ensure smooth handoff and predictable execution.
Facilitate cross-functional workshops, alignment sessions, and roadmap reviews.
Optimize for Measurable Business Impact
Define and track KPIs related to engagement, conversion, SEO, Core Web Vitals, and customer journeys.
Run A/B tests, user tests, and iterative experiments to continuously improve outcomes.
Report insights and recommendations to Marketing, Product, and Executive stakeholders.
Be the Cross-Functional Connector
Work closely with Sales, Global Web Leaders, Product Marketing, Regional teams, and Engineering to gather feedback and align priorities.
Identify operational gaps and drive process improvements across content, design, and development workflows.
Act as the glue between strategic vision, technical implementation, and creative execution.