Intern: Web Experience

EquipmentShare • Columbia, MO

4d • $18 - $20 • Onsite

About The Position

At EquipmentShare, we’re not just filling a role — we’re assembling the best team on the planet to build something that’s never been built before . We’re on a mission to transform an industry that’s been stuck in the past by empowering contractors and communities through innovative technology, real-time support, and a team that truly cares. EquipmentShare is searching for a student intern to join the team at our Home Office in Columbia, MO for the SPRING of 2026. Salary range: $18-20/hr. Factors including past experience and location may affect final compensation rate.

Requirements

• Pursuing a Bachelor's degree in a related field.
• Basic understanding of SEO principles, including keyword research and on-page optimization.
• Familiarity with analytics tools such as Google Analytics and Google Search Console.
• Comfort working with data and interpreting metrics like CTR, impressions, and page performance.
• Strong written and verbal communication, especially for summarizing findings and recommendations.
• Detail-oriented and organized with the ability to manage multiple small tasks and deadlines.
• Comfortable collaborating with cross-functional teams (marketing, engineering, product, customer support).
• You will be expected to work within the hours of Monday - Friday 7:30am - 4:30pm.

Nice To Haves

• Exposure to UX research or usability testing methods is a plus.

Responsibilities

• Conduct keyword and competitor research to identify opportunities for organic traffic growth.
• Support implementation of on-page SEO improvements such as title tags, meta descriptions, and content structure.
• Monitor key SEO metrics (clicks, impressions, CTR, ranking positions) using tools like Google Search Console, Google Analytics, and ahrefs.
• Prepare reports summarizing insights and recommendations for the Web Experience team.
• Help monitor Google Ads performance and compare paid vs. organic trends.
• Identify content or landing page improvements that could increase conversion rates from both paid and organic channels.
• Participate in UX and usability research to understand how users engage with the EquipmentShare website.
• Assist in documenting user feedback, page behavior data, and A/B testing outcomes.
• Help the design and development teams ensure new pages or features meet quality and accessibility standards.
• Contribute to creating user flow diagrams or content improvement recommendations based on research.
• Develop a foundational understanding of EquipmentShare’s rental process — from discovery through checkout and post-rental support.
• Audit pages that contribute to the rental funnel (e.g., location finder, equipment pages, forms) and identify friction points.
• Coordinate with marketing and customer service teams to ensure that rental information is accurate, consistent, and easy to find.
• Track performance of local pages and location directories as part of the company’s local SEO strategy.
• Assist with performance tracking dashboards in Looker or Monday.com.
• Prepare weekly summaries highlighting SEO improvements, paid traffic performance, and UX testing updates.
• Research emerging trends in SEO, UX, and conversion rate optimization to bring new ideas to the team.
• Support documentation of web optimization processes and update Notion or shared repositories for knowledge management.

Benefits

• Competitive compensation.
• Flexible work arrangement.
• Company paid holidays (5 hours).
• Fitness Center on-site plus wellness challenges.
• Company sponsored events (annual family gatherings, food truck nights and more).
• Volunteering and local charity initiatives that help you nurture and grow the local community.
• Opportunities for career and professional development.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Number of Employees: 5,001-10,000 employees