Web Marketing Manager

DroneDeploy•Los Angeles, OR

12d•$120,000 - $160,000•Remote

About The Position

Are you ready to own the growth engine of one of the most visited and high-impact assets in our go-to-market strategy? As Web Marketing Manager, you will be the primary owner of DroneDeploy.com – responsible for the daily performance, roadmap and prioritization of all web initiatives, with a specific focus on inbound, high-velocity visitors and self-serve style journeys. You are a systems thinker who understands how changes on the site flow downstream into tools like Marketo, Salesforce and our GTM processes. In this role, you’ll run the web channel end-to-end: managing the intake and prioritization of web requests, coordinating with agencies and internal teams, and making real-time decisions about what gets built, tested and launched. You will guide cross-functional partners – from Demand Gen, Product Marketing and Content to Marketing Ops, RevOps and DevOps – aligning them around measurable outcomes for traffic growth, inbound conversion and high-intent user journeys. You combine systems and people management skills – seeing how everything connects, while bringing stakeholders along with high EQ and clear communication. You will go beyond page builds – leading conversion rate optimization (CRO) programs first and foremost, along with AI-enabled SEO/AEO/GEO, platform transitions and technical enhancements such as chatbot lifecycle management and modular CMS design. This is a role for someone who thrives in high-ownership, cross-functional environments and can translate GTM priorities into web systems and daily execution. Our ideal candidate is comfortable jumping into the weeds themselves (including debugging issues in tools like Gemini and ChatGPT) to unblock progress.

Requirements

Proven track record of owning both the strategy and day-to-day operations of high-traffic, B2B SaaS marketing sites, including roadmap management and request prioritization.
Demonstrated systems thinking and understanding of downstream impact – you know how website changes (especially forms and tracking) connect across CMS, analytics, Marketing Ops, RevOps and Sales processes, and how they affect lead flow, routing, scoring and reporting.
A progressive understanding of Webflow’s capabilities and limitations.
A passion for CRO and SEO (including AEO/GEO), web analytics, personalization and UX strategy, with examples of measurable business impact on inbound/high-intent funnels.
A strong POV on AEO/GEO and what we can realistically influence today, and experience using that POV to oversee strategy, audits and roadmaps rather than just execution.
Experience managing AI-assisted SEO/AEO/GEO content creation, keyword targeting and competitive search strategies, including recommending and coordinating the right mix of resources (internal, agency and tools) to execute ongoing analysis and content production.
Proficiency with tools including Webflow, Google Analytics, Google Search Console, Google Tag Manager, Semrush, Ahrefs, Optimizely/Convert, Hotjar or similar.
Solid Webflow design, development and management skills. While an agency will handle the bulk of this, we’ll move faster if you’re proficient and comfortable making updates independently.

Nice To Haves

Proficiency building custom GPTs, designing MCP-based workflows and creating other AI-driven automations to streamline web operations, marketing processes and internal knowledge bases.

Responsibilities

Own day-to-day website management and performance for DroneDeploy.com and related web properties – including backlog intake, prioritization, project scoping, QA, publishing and ongoing maintenance.
Own the end-to-end website growth strategy aligned with pipeline and revenue goals, including CRO as the primary lever, plus SEO/AEO/GEO, UX optimization and personalization.
Grow and optimize high-velocity inbound funnels (e.g., demo requests, contact sales, trial and other high-intent CTAs) with a focus on reducing friction and improving conversion at each step of the visitor journey.
Design scalable web systems and act as a systems thinker for the web stack – implementing modular CMS structures, analytics pipelines and automation workflows, and ensuring page templates, Marketo forms and tracking configurations support clean downstream flows (e.g., scoring, routing, SLAs and reporting) across Marketo, Salesforce and other GTM systems.
Lead CRO programs and oversee AI-enabled SEO/AEO/GEO strategy – ensuring DroneDeploy ranks competitively for revenue-critical keywords and builds an evergreen search growth engine – while auditing performance, owning the roadmap and recommending how we resource the work (from ongoing analysis to content production), continuously testing and optimizing high-intent pages and expanding learnings site-wide.
Use AI tools heavily (including Gemini, ChatGPT and related systems) to prototype ideas, troubleshoot issues and unblock yourself – setting an example for AI-enabled workflows across the marketing team.
Own the web priorities and roadmap: run a clear prioritization process that balances quick-turn GTM requests with strategic web initiatives and infrastructure investments.
Partner with our Webflow design/development agency and internal design team to deliver accessible, responsive, performance-optimized web experiences that meet our design standards – setting briefs, reviewing work and ensuring on-time launches.
Align cross-functional stakeholders (Demand Gen, Product Marketing, Content, Marketing Ops, RevOps, DevOps) on web priorities, experiment learnings and technical roadmap; serve as the single point of contact for web-related decisions – using high EQ to manage tradeoffs, influence without authority and keep teams focused on shared outcomes.
Partner deeply with Marketing Ops and RevOps to diagnose and solve issues at the intersection of web, forms, routing and reporting – treating this as a core part of the role.
Monitor website health and performance dashboards (traffic, funnel metrics, site speed, errors) and drive rapid resolution of issues.