Manager, Web Marketing

Roku•Santa Monica, CA

2d•$115,000 - $133,000•Hybrid

About The Position

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the Team The Web Marketing team owns strategy and execution for Roku.com across devices and subscriptions, covering content governance, user experience (UX), search engine optimization (SEO), experimentation, and performance analysis to drive business goals and conversion. They manage homepage programming, promotional campaigns, partner offer execution, and e-commerce accuracy, coordinating with Product, Engineering, Performance Media, and Country Marketing to deliver high-quality, on-brand experiences globally. About the Role We’re looking for a Manager, Web Marketing to lead the strategy, roadmap, and execution for Roku.com’s global marketing experiences, with decision-making authority over homepage programming, content governance, SEO strategy, and the web experimentation roadmap. They will manage a team responsible for homepage programming, promotional campaigns, partner offer execution, and e-commerce accuracy, ensuring high-quality, on-brand, and data-driven experiences across markets. For California Only – The estimated salary range for this position is between $115,000 - $133,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

Requirements

10+ years of combined web marketing and production experience in ecommerce or online services; 3–5+ years of people leadership (hiring, mentoring, performance management)
Proven success in owning a web marketing roadmap and delivering measurable improvements in conversion, engagement, and content effectiveness
Strong program/project management skills in cross-functional settings; adept with complex timelines, dependencies, and stakeholder expectations
Hands-on with CMS, tag management, analytics, and A/B testing platforms; fluent with dashboards and insight-driven decisions
Familiarity with merchandising, SKU/promo setup, and ecommerce systems; experience enabling retail sales with product content and campaign assets
Excellent written communication; strong brand/design aesthetic, and solid Web UX fundamentals for conversion and engagement
Experience with SEO best practices (on-page and technical)
Ability to drive outcomes in a fast-paced environment; effective collaboration and working independently
Bachelor’s degree or equivalent professional experience.

Responsibilities

Oversee all aspects of Roku.com, including content strategy, user experience (UX), search engine optimization (SEO), experimentation, and performance analysis
Develop and execute a comprehensive web strategy aligned to company goals; maintain a quarterly roadmap and prioritization framework
Define and track KPIs/OKRs for site performance (conversion rate, engagement, traffic, promo uptake); publish regular readouts and action plans
Work cross-functionally to prioritize content creation, featured products, and partner placements; balance business impact, UX, and operational efficiency
Own the A/B testing program (tooling, hypothesis pipeline, governance) to drive funnel and conversion improvements
Collaborate with analytics to ensure complete and accurate tagging; monitor dashboards, identify issues/opportunities, and drive continuous improvement
Uphold compliance with privacy, security, accessibility (WCAG 2.1+), and performance standards; coordinate approvals with Legal/Policy
Own the merchandising calendar for Roku.com, including SKU and promo setup, pricing/promo QA, and reseller locator accuracy
Lead a team and manage agencies/vendors; set goals, coach performance, and define SLAs
Contribute to annual planning, headcount/resource allocation, and tooling budget recommendations