Web Designer II
About The Position
The Web Designer II is responsible for creating and maintaining custom websites and e-commerce platforms. This role involves translating designs and business requirements into functional web pages, optimizing websites for various factors like responsiveness and SEO, and collaborating with marketing and cross-functional teams. The position requires a strong understanding of HTML, CSS, and JavaScript, as well as experience with content management systems (CMS) like WordPress and Shopify. The Web Designer II will also be involved in developing website content, graphics, and marketing emails, and analyzing marketing analytics to improve user experience.
Requirements
- High school diploma or equivalent required.
- Minimum four (4) years of progressive experience in digital marketing across a range of disciplines, such as websites, email, analytics, campaign metrics, Shopify, WordPress, paid media, tag management, digital asset management, digital integrations, or application programming interface (APIs).
- Prior experience working with WordPress, Elementor Pro, or other web development applications, required.
- Prior experience troubleshooting websites, CMS, browser, and front-end issues.
Nice To Haves
- Prior experience working with AEM or enterprise CMS, preferred.
Responsibilities
- Creates custom websites through application of HTML/CSS and theme frameworks using content management systems (CMS), including but not limited to Adobe Experience Manager and WordPress.
- Builds, updates, and maintains responsive websites and landing pages using WordPress, Elementor Pro, and other similar applications.
- Creates and modifies page layouts, templates, forms, headers, footers, and reusable website elements.
- Translates designs and business requirements into functional user-friendly web pages.
- Optimizes websites for mobile responsiveness, performance, accessibility, UX, and SEO.
- Troubleshoots website, CMS, browser, and front-end issues.
- Maintains company websites and e-commerce platforms.
- Collaborates with marketing and cross-functional teams on campaigns and website projects.
- Uses HTML, CSS, and JavaScript for customization and troubleshooting.
- Recommends improvements to website structure, templates, functionality, and workflows.
- Modifies website templates within WordPress utilizing best practices for website structure and development.
- Identifies and suggests alternative design concepts or website themes.
- Develops website content, graphics, and other visual imagery, coordinating with marketing cross-functional teams to ensure brand and messaging consistency across all digital touchpoints.
- Optimizes custom website graphic elements and iconography as required by project to ensure capability with modern technology and devices.
- Manages and maintains the company’s e-commerce site (e.g., Shopify) including administering themes, managing and updating product information, managing and exploring plug-ins, and troubleshooting.
- Creates marketing emails using custom HTML or by leveraging existing HTML templates.
- Engages with cross-functional project stakeholders to assess project needs and timelines.
- Participates in planning meetings/conference calls as necessary.
- Tracks time and project progress through applicable project management platforms.
- Assesses marketing analytics and applies insights to improve the user experience (UX).
- Troubleshoots web issues using Chrome developers tool and other technologies.
- Performs other related duties and projects as business needs require at direction of management.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
