Web Designer & Digital Strategist

Union College • Schenectady, NY

1d • $75,000 - $85,000 • Hybrid

About The Position

Union College is seeking a versatile, energetic, and self-motivated Web Designer & Digital Strategist to take ownership of its web-based digital presence. This is a “soup-to-nuts” opportunity on a small, nimble two-person web team, bridging visual web design, digital content strategy, and light front-end execution in a Drupal environment. The role offers the opportunity to help shape the position around organizational goals and make a direct impact in a collaborative higher-education setting.

The position reports to the Vice President for Communications and Marketing and works closely with the Assistant Vice President for Content Strategy. It is exempt, regular full-time, with a hybrid work option, and is located in Schenectady, New York. Relocation assistance and visa sponsorship are not available.

The annual salary range is $75,000–$85,000. The final salary may depend on factors including departmental budgets, qualifications, experience, education, licenses, specialty, and training. Finalists will undergo a background check covering education, employment, and criminal convictions. Union College participates in E-Verify.

Requirements

• 4–6+ years of digital or web design experience; flexibility is noted for a high-energy candidate with strong entrepreneurial initiative and a broad skill set.
• A portfolio demonstrating clean web layout design, strong typography, intuitive UX/UI principles, and responsive design execution.
• Experience or strong interest in user journey mapping, content hierarchy, copy editing, and digital media strategy.
• Hands-on experience working in a content management system.
• Basic to intermediate front-end coding skills, including HTML, CSS, and basic JavaScript, to implement design adjustments and troubleshoot page layouts.
• Ability to work collaboratively with clients and guide projects through the entire process.
• A self-directed mindset, ownership, adaptability, and ability to solve diverse challenges in an all-hands-on-deck higher-education environment.

Nice To Haves

• Drupal experience is highly desirable.
• Prior experience in higher education or with nonprofit or institutional brands.
• Familiarity with WCAG web accessibility guidelines, particularly in an academic setting.
• Basic experience with digital analytics such as Google Analytics, or SEO best practices, to inform content strategy decisions.
• A bachelor’s degree or other degree.

Responsibilities

• Conceptualize and design responsive web layouts, landing pages, digital campaign assets, and user interfaces aligned with the college’s brand and admissions goals.
• Collaborate across departments to plan, structure, and refine digital content, including site navigation, page architecture, and messaging for students, faculty, and alumni.
• Manage and update site layouts within the Drupal CMS, using light CSS and HTML modifications and front-end adjustments to improve user experience and maintain site aesthetics.
• Work with the CMO and AVP for Content Strategy to maintain and evolve digital visual standards and ensure brand consistency across public-facing digital channels.
• Partner with internal campus stakeholders to translate departmental goals into effective web solutions.
• Support team initiatives, web initiatives, and broader campus communications as needed.

Benefits

• Generous vacation, sick, and personal time.
• Winter recess break in addition to paid holidays, in accordance with policy.
• Medical insurance options (PPO and HDHP), dental insurance, and vision insurance.
• Flexible spending and dependent care accounts.
• Free access to the on-campus fitness facility and discounts for on-campus wellness programs.
• Pre-tax and post-tax participation in a 403(b) retirement plan.
• Salary continuation program in the event of disability.
• Tuition exchange.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed