Web Content Strategist

Apple Federal Credit Union • Fairfax, VA, US, VA

3d • $72,154 - $90,193 • Hybrid

About The Position

The Web Content Strategist owns the words, structure, and organization of Apple Federal Credit Union’s public website, its highest-traffic member touchpoint. The role writes and maintains clear, on-brand content in Umbraco CMS and optimizes it for traditional search (SEO) and AI answer engines (AEO). It combines financial marketing, content strategy, and technical SEO/AEO practice, working with Compliance, the Umbraco development team, Marketing leadership, and department representatives to ensure content is accurate, compliant, consistent with the brand, and measurably effective in search and AI-driven discovery.

The role is hybrid and based at Apple FCU’s Fairfax, Virginia headquarters. It involves regular in-person collaboration with Marketing, Compliance, and Digital/IT, in a standard office environment. Occasional attendance at branch events or Marketing team functions may be required. Selected candidates are subject to credit and background checks to determine employment eligibility.

Requirements

• Bachelor’s degree in marketing, communications, digital media, or a related field, or an equivalent combination of education and relevant experience.
• At least 3 years of experience in web content writing, digital content strategy, or content marketing; financial services, banking, or another regulated industry is ideal.
• Hands-on experience with a CMS platform; Umbraco is strongly preferred, and comparable structured CMS experience will be considered.
• Demonstrated understanding of SEO fundamentals, including on-page optimization, metadata, internal linking, and keyword research.
• Excellent, precise writing and editing skills, with the ability to make technical or financial information clear and member-friendly.
• Comfort working within a compliance-reviewed content process and regulatory disclosure requirements.

Nice To Haves

• Working knowledge of Answer Engine Optimization (AEO) and how AI answer engines surface and cite web content.
• Familiarity with schema.org structured data and its implementation within a CMS.
• Experience with Google Analytics/Looker Studio, Google Search Console, or comparable web analytics and reporting tools.
• Experience writing for or working within a credit union, bank, or other financial institution.
• Familiarity with WCAG accessibility standards for web content.
• Experience with marketing automation platforms such as Salesforce Marketing Cloud (SFMC).

Responsibilities

• Write, edit, and publish web content in Umbraco CMS across product pages, rate pages, articles, and landing pages while maintaining brand voice and visual standards.
• Maintain a consistent publishing cadence and content calendar coordinated with Marketing campaigns and product launches.
• Coordinate quarterly content reviews and product objectives with reviewers and department heads.
• Ensure product, rate, and disclosure content is accurate, current, and reviewed for regulatory compliance before publishing.
• Structure and rewrite priority pages in clear Q&A and comparison formats optimized for extraction by AI answer engines.
• Apply on-page SEO practices, including metadata, header structure, internal linking, and keyword strategy, across new and existing content.
• Implement and maintain schema.org structured data, including Organization, FAQPage, and FinancialProduct/LoanOrCredit markup.
• Monitor Apple FCU’s presence and accuracy in AI-generated answers to common member questions and flag gaps or misrepresentations.
• Use Data Studio, PowerBI, and web analytics to track content performance and identify pages needing revision or expansion.
• Maintain site compliance with NCUA and regulatory disclosure requirements for loan, rate, and account content.
• Support accessibility by writing and structuring content to meet WCAG 2.1 AA standards.
• Align website content with SFMC email journeys and campaign messaging in collaboration with the broader Marketing team.
• Remain accountable to department heads and teams’ business objectives and manage routine interactions with department representatives, including quarterly reviews.

Benefits

• Medical, dental, and vision coverage.
• 401(k) with employer match.
• Paid time off and 11 paid federal holidays.
• Paid volunteer time.
• Tuition reimbursement and ongoing training opportunities.
• Annual TEAM Bonus plan.
• Opportunities for professional development and mentorship.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level