Web Content Manager

IntegrityScottsdale, AZ

About The Position

As our Web Content Manager, you'll play a pivotal role in shaping the presence of our digital experiences. You'll manage and optimize all aspects of our website content, from planning and execution to analysis and optimization. Your goal will be to ensure our sites remain fresh, engaging, and rank high on search engine results.

Requirements

  • Bachelor's degree in Communications, Marketing, or a related field.
  • 3-5 years of content management experience.
  • Proven experience managing content for WordPress websites, including familiarity with the Gutenberg editor and popular plugins.
  • Strong understanding of SEO principles, associated tools, and content optimization.
  • Proficiency in Microsoft Office and Adobe Creative Cloud.
  • Proficiency in using analytics tools to measure performance and make data-driven decisions.
  • Excellent communication skills, a keen eye for detail, and a creative mindset.
  • Ability to multitask and manage multiple projects in a fast-paced entrepreneurial environment.
  • A continuous learner.
  • A motivated self-starter.
  • Passion for quality and detail.
  • Understands needs, expectations, and goals.
  • Strong organizational and time-management skills.
  • Comfortable navigating changing environments.
  • Compelled to implement innovative solutions.
  • Upholds high ethical standards and ensures compliance with regulations.

Nice To Haves

  • Experience with Kadence, WP Fusion, Yoast SEO, Gravity Forms, and Relevanssi Search is highly desired.
  • Knowledge of HTML/CSS and web development principles is a plus.

Responsibilities

  • Develop and implement a content strategy that aligns with our brand's goals and strategies.
  • Regularly update and manage content across numerous WordPress sites.
  • Handle all technical aspects of WordPress management, including theme and plugin selection, updates, and troubleshooting.
  • Collaborate with copywriters and program directors to optimize content and ensure our site ranks competitively on search engines.
  • Manage content SEO, metadata, and tagging.
  • Monitor site performance through tools like Google Analytics; analyze user engagement and behavior to inform content strategies.
  • Stay current on the latest industry trends and improve the digital user experience.
  • Work closely with the marketing, design, and development teams to produce content consistent with our brand message, aesthetics, and strategies.
  • Provide WordPress training and support to team members as needed.

Benefits

  • Competitive salary
  • Industry-leading benefits package
  • Opportunities for professional development
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