Web Content Manager - English

LA28Los Angeles, CA
Onsite

About The Position

LA28 is seeking a strategic and creative Web Content Manager to join the Digital Engagement & Marketing (DIG) team. This role is responsible for driving content strategy, planning, and execution across LA28’s website. The Web Content Manager will ensure content aligns with business priorities and supports evolving fan needs and key moments across the digital experience. This position combines strategic planning with hands-on execution, working closely with the Website Manager, Bilingual Content to scale publishing operations while leading content direction, editorial planning, and ongoing optimization for LA28.org. The individual will be a key protector of the LA28 brand and a significant contributor to building a legacy for the Olympic and Paralympic Movement from the perspective of fans and athletes.

Requirements

  • Bachelor's degree in Marketing, Communications, Multimedia, Journalism or similar program preferred or a combination of equivalent work experience.
  • Minimum 5,+ years of experience in digital content strategy, web content management, or editorial roles
  • Proven experience developing and managing content strategies and editorial calendars
  • Strong understanding of SEO, content optimization, and search-driven user behavior
  • Experience working within CMS platforms (enterprise CMS experience preferred)
  • Experience collaborating across marketing, product, and analytics teams
  • Strong analytical mindset with the ability to translate data into actionable insights
  • Proven ability to manage multiple priorities in a fast-paced, cross-functional environment
  • Strategic thinker who can connect content to user and business outcomes
  • Strong editorial judgment and attention to detail
  • Ability to influence cross-functional stakeholders without direct authority
  • Comfortable balancing planning and execution

Responsibilities

  • Define and execute the website content strategy aligned to fan needs and business priorities
  • Own the editorial calendar and content pipeline, ensuring a consistent flow of high-quality content tied to key moments and campaigns
  • Lead planning and coordination of content initiatives, aligning stakeholders, timelines, and deliverables across functional teams
  • Translate business priorities into clear, effective content experiences (e.g., landing pages, site updates) that support discovery, planning, and engagement
  • Oversee content execution in partnership with the Website Manager, Bilingual Content, ensuring quality, accuracy, and consistency
  • Incorporate SEO best practices and use search insights to optimize content planning and performance
  • Analyze content performance and user behavior to refine strategy and identify gaps and opportunities
  • Collaborate with design and digital teams to align content with the overall user experience
  • Support major launches and key initiatives through structured content planning and execution
  • Contribute to scalable content workflows and governance across the organization

Benefits

  • The annual base salary range for this position is $88,000.00 - $115,000.00.
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