Web Content Manager

Temple University • Philadelphia, PA

1d • Hybrid

About The Position

Temple University's Division of Strategic Marketing and Communications is searching for a Web Content Manager to shape and oversee content planning, development, and execution for web properties. This role is responsible for creating user-oriented, valuable, usable, sharable, findable, and measurable content that elevates the university’s reputation, supports business goals, and drives student enrollment and retention. As a member of the Strategic Marketing and Communications (SMC) and the Web Collaboration Center (WCC) at Temple, the Web Content Manager will play a central role in maintaining a dynamic and effective online presence for Temple University websites. This includes regular website updates and collaborating with colleagues to evolve the use of the university’s Drupal framework and component library. The offer of employment is conditional upon the successful completion of a pre-employment physical screening.

Requirements

• Bachelor’s degree
• At least 3 years of directly related, professional experience in web content, communications, or marketing.
• An equivalent combination of education and experience may be considered.
• Proven success in writing and editing professional web copy, with the ability to produce crisp, compelling, optimized copy while maintaining broad messaging, persuasiveness and readability.
• Able to meet tight deadlines and work well under pressure.
• Able to action content strategies with minimal oversight.
• Strong writing, editing, and proofreading skills, and experience aligning with editorial style guides.
• Ability to analyze data and draw actionable insights to improve performance.
• Deep understanding of user needs and behaviors.
• Proficient in Microsoft Office suite, including Teams and SharePoint.
• Experience with project management systems.
• Ability to manage multiple projects in a fast-paced environment while maintaining accuracy of work.
• Superior organizational skills - must be able to effectively prioritize and meet deadlines.
• Ability to quickly acclimate to different environments and openness to new processes and technologies.
• Self-directed with a solutions-oriented attitude; values and inspires a positive work environment.
• Ability to work within a continuous improvement environment; able to receive feedback with a positive attitude and a commitment to personal accountability.
• Strong interpersonal and problem-solving skills with the ability to work and collaborate with colleagues and campus partners.
• Brings diplomacy and collegiality to capably address challenges; willingness to tackle issues and collaboratively resolve them.
• Strong attention to detail and ability to utilize data and insights to determine decisions.
• Demonstrated ability to effectively and collaboratively work as part of a cross-functional team.
• Ability to work independently and efficiently.
• Demonstrated excellent organizational time management skills.

Nice To Haves

• Experience in higher education, content strategy and partnering across business units to achieve organizational goals.
• Ability to attend staff events as needed (including occasional nights and weekends).

Responsibilities

• Write and develop high-quality, actionable and cutting-edge marketing and web content that elevates Temple’s reputation.
• Create, edit and oversee the publication and continuous optimization of engaging and accurate content across websites including the university’s main, Office of the President and Undergraduate Admissions websites, ensuring consistency with branding and messaging guidelines.
• Ensures all websites managed by the content team align with university brand and enrollment strategy.
• Collaborate with web content manager (main website) and SEO specialist to develop, optimize and evolve content strategy for the main website in Drupal 10.
• Guide SMC and WCC campus partners at Temple’s schools, colleges and units on web content best practices to improve performance and align with institutional content strategy.
• Contribute to and advocate for continuous improvement and quality assurance best practices for web and Temple’s Drupal framework.
• Recommend strategies and new technologies for pushing the boundaries of the Drupal framework and component library to remain competitive, relevant and engaging in the evolving digital landscape.
• Contribute recommendations for how to improve delivery of web content to enhance user experience and engagement.
• Effectively communicate the Web Collaboration Center principles and explain why they are vital to the success of the university’s web properties.
• Acts as proxy for director of web content strategy in division meetings and with campus partners.
• Identify, develop and implement strategies for improving workflow efficiencies and delivering work on deadline.
• Stay abreast of trends and innovative practices for web content at peer institutions and in the digital space.
• Conduct regular content audits to assess the quality, effectiveness and alignment of website content with institutional goals, accuracy, relevance and timeliness, and manage lifecycles of specific content.
• Collaborate with SEO specialist to evolve department SEO strategies and improve search engine ranking.
• Coordinate between the web content team and various stakeholders, ensuring clear communication and alignment of web content with institutional priorities.
• Partner with UX, research, development, information technology and design teams to prioritize a user-first approach in web, enhancing navigation, usability and overall experience for Temple's audiences.
• Performs other duties as assigned.

Benefits

• A hybrid work schedule (3 days in-person, 2 days virtual)
• Full medical, dental, vision coverage
• Paid vacation time off and Personal days
• Tuition remission - eligible employees and their dependents can obtain a degree TUITION FREE
• A generous retirement plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level