Web Content & Conversion Manager

Brightline • Miami, FL

2d

About The Position

The Web Content & Conversion Manager is responsible for defining and executing the strategic roadmap for Brightline’s website content and conversion performance. This role blends SEO expertise, data-driven optimization, content planning, and hands-on content execution to drive engagement, conversion rate, and revenue impact across all site experiences. The role partners cross-functionally with Brand & Creative, Technology, Analytics, Revenue Management, Product, and Partnerships to deliver a best-in-class digital experience. At Brightline, we believe in creating meaningful connections through exceptional experiences. We’re creating a brighter way to get there by making travel more convenient, more sustainable, and more hospitable every day. If you’re optimistic, forward-thinking, and interested in shaping the future of travel with us, we’d love to hear from you.

Requirements

• Bachelor’s degree in Ecommerce, business management
• 5+ years of proven experience in a leadership role within Ecommerce, travel or hospitality industries
• Experience in increasing roles of scope and strategic responsibility
• Strong background in Ecommerce within service industries
• Demonstrated success in developing and implementing content strategies resulting in conversion rate improvement
• Excellent communication and cross functional team management skills
• Ability to collaborate effectively with cross-functional teams and external partners
• Demonstrated abilities to manage website content projects
• Strong quantitative, analytical skills with attention to detail and accuracy and ability to make data-driven decisions
• Keen ability to deal effectively with guests, management, teammates, and outside contacts while working under pressure and meeting deadlines
• Strong communication, critical thinking, and presentation skills; including the ability to provide written and verbal direction effectively
• Proficient in Microsoft Office applications, specifically, Excel, Word, and PowerPoint
• Experience working in the Adobe Suite, SEM Rush, Full Story

Responsibilities

• Execute SEO and GEO best practices across all site content, templates, tagging, and taxonomy to maximize organic visibility and qualified traffic.
• Conduct competitive and keyword research using tools such as SEMrush to inform content strategy, site priorities, and on-page optimization.
• Partner with technology and development teams to implement SEO best practices in site architecture, wireframes, templates, and CMS workflows.
• Ensure all new and existing content is optimized to improve search performance, engagement, and conversion outcomes.
• Analyze site traffic, user behavior, engagement, and conversion patterns to understand customer intent and identify optimization opportunities.
• Define and track KPIs related to traffic, engagement, conversion rate, and content performance; translate insights into actionable improvements.
• Develop and maintain an ongoing A/B testing and conversion rate optimization (CRO) roadmap across all major site sections.
• Use analytics and testing insights to continuously iterate on content, page layouts, messaging, and user flows to elevate conversion performance.
• Own the strategic roadmap for all website content and conversion optimization initiatives.
• Develop and manage a strategic content calendar aligned to business objectives and Brightline’s existing thematic promotional calendar.
• Collaborate with cross-functional partners to contextualize offers and promotions across the website in support of revenue and growth goals.
• Define site structure priorities and communication strategies that support customers across the full conversion funnel.
• Develop and oversee the creation of high-performing website content tailored to targeted audience segments and customer needs.
• Manage end-to-end execution of web content initiatives, including coordination with Brand & Creative, Revenue Management, Product, Technology and external partners.
• Integrate partner and promotional content where appropriate while ensuring brand consistency, clarity, and conversion effectiveness.
• Ensure content execution across all site experiences supports engagement, usability, SEO, and conversion best practices.
• Work closely with Brand & Creative, Technology, Analytics, Revenue Management, Product, and Partnerships to deliver a cohesive and optimized digital experience.
• Provide clear direction, insights, and recommendations to stakeholders based on performance data and optimization learnings.

Benefits

• competitive compensation and benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 101-250 employees