VP, Verizon Analytics Leader

Synchrony•Town of Draper, WI

1d•Hybrid

About The Position

The VP, Verizon Analytics Leader role is an hands-on leader who will provide strategic insights and a decision management framework to drive profitable growth for the Verizon portfolio. This role will partner cross-functionally to deliver actionable insights around P&L performance, channel strategy, customer behavior, value prop measurement, segmentation, forecasting, lifecycle design and measurement, and portfolio diagnostics. The individual will provide thought leadership to accelerate new accounts and profitable purchase volume growth.

Requirements

Bachelor’s degree, or in lieu of degree a high school diploma and 9+ years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry
A minimum of 7+ years of functional work experience to include: 5+ years using statistical analysis tools – SAS, SQL are required; Python is desirable.
5+ years leading large-scale analytics projects
3+ years of client facing experience, including influencing business decisions with stakeholders and business leaders (internal and client)
3+ years of leadership/managerial experience including direct management
Ability and flexibility to travel for business as required
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
Legal authorization to work in the U.S. is required.
We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Nice To Haves

Bachelor's degree in Mathematics, Statistics, Database Marketing or Quantitative Analysis preferred.
Experience in consumer financial services, credit card payments, retail, fintech or consulting with a consumer data analytics focus.
Advanced degree in a quantitative field or MBA with Systems and Marketing specialization strongly preferred
3+ years of leadership/managerial experience within the financial services or credit card payments
3+ years of project management skills and experience
Demonstrated ability to manage remotely located teams in India and the US
Credit card marketing/analytics experience
Proven hands-on experience utilizing SAS or SQL data mining skills as well as open-source tools such as R and Python.
Advanced development of dashboards and data visualization tools such as Tableau or Birst
Strong understanding of targeting and segmentation, retail analytic tools and advanced skills using Excel and PowerPoint strongly preferred
Digital marketing analytics experience
Experience using open source software tools in a CRM setting
Demonstrated success leading a team with proven track record of delivering results
Ability to develop executable strategies, articulate a clear vision, and deliver results
Strong marketing, creative and analytical skills
Ability to influence senior corporate decision makers
Excellent communication skills both written and verbal
Ability to innovate and find creative solutions to meeting business goals
Proven ability to work independently yet as key member and contributor to a broader team

Responsibilities

Collaborate with cross-functional teams to combine product, channel, and credit strategies into a unified roadmap to deliver a unique customer experience to grow acquisition and increase customer retention
Conduct analysis of product, value prop and channel performance to uncover insights that inform critical decision-making to drive profitable outcomes
Partner closely with broader marketing organization, Finance and GM to execute integrated marketing campaigns leveraging personalization and segmentation. Measure and incorporate learnings in future campaigns
Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data-driven insights
Establish a test and learn culture and provide guidance and leadership for the design, analysis and measurement phases of campaigns and large-scale projects.
Develop rigor around managing P&L performance to improve decision making and identifying profitable opportunities
Ongoing assessment and measurement of product, channel and targeting strategies
Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio
Measure total and category spend to determine financial impact on rewards and loyalty costs and targeting strategies to drive cardholder engagement
Co-manage and mentor team of offshore analysts to ensure high quality execution and delivery of business insights to drive profitable growth
Evangelize the value of client sharing its data assets to drive acquisition, account management and portfolio strategies to improve portfolio performance.
Provide strategic thought leadership and influence the internal SYF client team and Verizon client team to implement profitable marketing and offer strategies rooted in analytics
Develop business case presentations and action plans to drive business strategy; including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis to review with client and SYF cross-functional team
Own the analytics agenda and provide Innovative leadership to evolve the analytics strategy based upon the state of the business and potential opportunities
Use data to tell a story that is actionable, backed by data and considers financial and operational implications
Partner closely with client analytics teams to promote data share, collaborate on insights and deliver growth
Perform other duties and/or special projects as assigned