VP, User Experience Design Lead

TD•New York, NY
•$175,000 - $190,000

About The Position

The User Experience Design Lead leads the design of integrated end-to-end experiences across traditional media, web, and mobile channels. The role translates customer needs and business strategy into a clear experience direction and is accountable for delivering industry-leading experiences for enterprise customers across channels. It focuses on creating intuitive and accessible digital experiences for transaction banking clients and colleagues, connecting individual touchpoints into cohesive journeys through research, design, and product strategy. The position provides seasoned professional leadership in a complex field, integrates enterprise and business-line strategy across functions and operations, and leads cross-functional programs with significant resource requirements, risk, complexity, visibility, and impact. It independently manages end-to-end programs and ambiguous problems with broad customer, operational, and financial impact, influences stakeholders, and provides expert advice to senior management. Day-to-day direction comes from Product Owners, Technology Leads, and the UX Design Lead for the relevant platform or journey; the role generally reports to a Practice Lead within the Design practice. The role participates throughout the product development lifecycle, from ideation and research through design, implementation, release cycles, and post-launch evaluation. It sets direction for designers, coordinates delivery with technology, product, and business partners, and helps establish and promote accessible, reusable design standards and components. The position is based in New York, New York, and lists 40 hours.

Requirements

  • A portfolio demonstrating problem framing, journey design, iteration, and outcomes, rather than only polished screens.
  • Working knowledge of human-centered design, interaction design, information architecture, visual hierarchy, and prototyping.
  • Experience creating wireframes and prototypes in Figma or a comparable tool.
  • Undergraduate degree in a design-related discipline.
  • Seven or more years of experience, preferably spanning digital design, interaction design, and visual design.
  • Substantial expertise in a complex design field, with knowledge of broader related areas and the enterprise context.
  • Demonstrated ability to provide leadership guidance, influence change, collaborate across functions, and resolve complex project or program requirements.

Nice To Haves

  • Graduate degree.
  • Experience with journey stitching and systems thinking across digital and operational touchpoints.
  • Exposure to enterprise software, banking, payments, treasury management, or legacy applications.
  • Experience with user research, usability testing, accessibility, or inclusive design.
  • Comfort using or learning AI-assisted tools such as Figma Make and Copilot for research synthesis, ideation, prototyping, content, and documentation, with attention to accuracy, confidentiality, and responsible use.
  • Experience creating or refining reusable design-system components, patterns, variants, and usage guidance with design and technology partners.
  • Familiarity with agile product development, including discovery and delivery activities, squad ceremonies, cross-functional collaboration, and iterative design.

Responsibilities

  • Lead the design of integrated end-to-end experiences across digital and operational touchpoints, translating customer needs and business strategy into a clear experience direction.
  • Lead user-centred design and Human-Centred Design activities, including research, design-thinking storyboards, process flows, site maps, journeys, wireframes, prototypes, and post-launch evaluation.
  • Lead planning and development of digital interface design standards, usability and accessibility guidelines, and development methodologies; help develop, document, maintain, and promote reusable design-library patterns and components.
  • Participate across the product development lifecycle, including ideation, definition, user research, feature-team scoping and planning, effort estimation, design, staged implementation through roadmaps and release cycles, and stakeholder communication.
  • Direct design development using user-centred principles, set direction for designers, and coordinate cross-functional delivery with Technology Leads, Product Owners, product families, and business partners.
  • Use design-system standards, Figma, and AI-assisted tools responsibly to accelerate exploration and delivery while protecting quality, confidentiality, and sound judgment.
  • Summarize research and analysis for team and management audiences, provide expert advice in significant and complex situations, and frame recommendations in the broader organizational context.
  • Ensure programs, policies, and practices are well managed, meet internal and external requirements, and align with business priorities; identify, manage, mitigate, and escalate customer-experience, governance, and other non-standard risks as needed.
  • Monitor service, productivity, and efficiency; implement continuous process and performance improvements; and stay current on emerging issues, industry trends, technologies, and regulatory requirements.
  • Provide thought leadership, mentor and coach others, share knowledge and best practices, build productive stakeholder relationships, and contribute to a fair, positive, equitable, and inclusive environment.

Benefits

  • Health and well-being benefits
  • Savings and retirement programs
  • Paid time off, including Vacation PTO, Flex PTO, and Holiday PTO
  • Banking benefits and discounts
  • Career development
  • Reward and recognition
  • Variable compensation and incentive awards, potentially including cash and/or equity incentive awards
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