VP, US Sports Sales

TelevisaUnivision • New York, NY

1d • Onsite

About The Position

TelevisaUnivision is seeking a strategic, results-driven Vice President, US Sports Sales to lead revenue growth across our premium sports portfolio. The VP, US Sports Sales will be responsible for developing and executing go-to-market strategies, driving multimillion-dollar advertising and sponsorship revenue, cultivating senior-level client and agency relationships, and partnering cross-functionally to deliver integrated media solutions across linear, streaming, digital, social, branded content, and experiential platforms. This leader will play a critical role in shaping sales strategy, mentoring high-performing sales teams, and identifying new growth opportunities within the evolving sports media landscape. This role will report into the EVP, US Sports Sales.

Requirements

• Bachelor’s degree in business, Marketing, Communications, or related field.
• 10+ years of media, advertising, sponsorship, or sports sales experience with a proven track record of revenue growth.
• Experience negotiating multimillion-dollar media partnerships and managing senior client relationships.
• Strong knowledge of linear TV, streaming, digital, social, sponsorships, and integrated marketing solutions.
• Prior sales leadership and team management experience.
• Strong forecasting, pipeline management, analytical, and financial skills.
• Exceptional communication, presentation, negotiation, and relationship-building abilities.
• Experience in sports media, live events, or sponsorship sales.
• Knowledge of the Hispanic marketplace and multicultural advertising landscape.
• Experience selling integrated, cross-platform marketing solutions.
• Must be willing to work from a TelevisaUnivision office in New York.
• Flexibility to support a live sports calendar, including occasional non-traditional hours.
• Ability to travel as needed for client meetings, live events, and industry engagements.
• Applicants must be currently authorized to work in the United States on a full-time basis.
• Employment/education will be verified.

Nice To Haves

• Familiarity with audience measurement, advanced advertising products, and data-driven sales strategies is preferred.

Responsibilities

• Drive advertising and sponsorship revenue across TelevisaUnivision’s sports portfolio.
• Own and deliver against significant revenue targets.
• Build and expand senior-level client, agency, and brand relationships.
• Negotiate large-scale media partnerships and integrated marketing agreements.
• Generate new business while expanding existing client investments.
• Develop and execute revenue-driving sales strategies for key sports properties and tentpole events.
• Partner on forecasting, pipeline management, and business planning.
• Analyze market trends, audience insights, and competitive dynamics to identify growth opportunities.
• Leverage data and performance metrics to inform client recommendations.
• Manage the entirety of the Sports Team’s day to day business.
• Lead, coach, and develop a high-performing sales team.
• Establish clear performance expectations and accountability.
• Recruit, retain, and develop top sales talent.
• Collaborate with Ad Solutions, Marketing, Revenue Operations, Research, Production, and Ad Operations teams to deliver integrated client solutions.
• Support development and execution of sponsorships, branded content, and custom programs.
• Ensure seamless campaign execution and operational excellence.
• Represent TelevisaUnivision with clients, agencies, sports properties, and industry organizations.
• Maintain expertise in sports media, advertising technology, audience measurement, and marketplace trends.
• Provide strategic insights and recommendations to senior leadership.

Benefits

• PTO
• tuition reimbursement
• wellness and employee support programs
• 401K
• life and other insurance plans
• comprehensive and competitive health benefits package featuring medical, dental and vision coverage options

What This Job Offers

• Job Type: Full-time
• Career Level: Executive