VP, Urology

SunState Medical Specialists•West Palm Beach, FL

About The Position

The Vice President, Urology leads SunState Medical Specialists’ urology service line, comprising approximately 50 urologists across 40 sites in South Florida. Reporting to the CEO, the VP is accountable for site management, operational performance, service line enhancement, physician recruitment strategy, EMR utilization, and support for urology best practices. The position is responsible for urology results but does not have direct P&L ownership. The VP builds trusted relationships with urologists and works to unite sites and legacy practices into one SMS urology practice with a shared identity, goals, and consistent standards. Site managers report through regional or area managers, who report to the VP. The VP also partners with central Finance, RCM, IT, and Talent Acquisition teams. The role includes local travel within South Florida markets. Duties and responsibilities may change or be assigned at any time.

Requirements

  • Bachelor’s degree in healthcare administration, business, or a related field.
  • At least 10 years of urology experience in practice or service-line operations, including 5 or more years leading multi-site operations at director level or above.
  • Proven experience leading multiple layers of management across a large, dispersed footprint.
  • Working knowledge of revenue cycle management (RCM) and EMR optimization.
  • Exceptional relationship-building skills and a record of earning physicians’ trust and influence.
  • Strategic thinking, disciplined operational execution, and data-driven management.
  • Change-management and team-integration experience.
  • Strong communication and conflict-resolution skills.
  • Local travel within South Florida markets is required.
  • Valid driver’s license and reliable transportation.

Responsibilities

  • Build trusted relationships with every urologist through regular site visits, listening, follow-through, and open communication.
  • Advocate for physicians and resolve site, staffing, and support issues; give physicians input into decisions affecting their practices.
  • Create forums for physician input and follow up on feedback.
  • Build a unified SMS urology identity across sites and legacy practices, with shared goals, standards, and consistent communications.
  • Standardize policies and operating practices with physician input while allowing local flexibility when it benefits patients.
  • Lead regional or area managers and, through them, site managers; set expectations, review performance, and develop leaders.
  • Standardize clinic templates, patient access, staffing models, and clinic flow, and implement improvement plans at underperforming sites.
  • Implement a consistent APP utilization model that enables APPs to practice at the top of their license, expand access, and free physician capacity.
  • Drive the operational levers behind revenue, expense, and productivity targets; partner with Finance on monthly reviews and report results to the CEO.
  • Develop and execute the urology growth strategy, including expanding clinical capabilities.
  • Strengthen referral, hospital, and payer relationships and identify new site and market opportunities with the CEO.
  • Support market-by-market physician recruitment and succession planning using centralized recruiting support; oversee onboarding and ramp-up for new physicians.
  • Drive standardized, optimal use of the ModMed EMR across sites in partnership with central IT.
  • Hold sites and providers accountable for front-end and charge-capture performance; partner with RCM on collections, denials, and accounts-receivable metrics.
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