VP, Total Rewards

AppFolio Inc•Goleta, CA
•$240,000 - $300,000•Hybrid

About The Position

The Vice President, Total Rewards serves as a key advisor to the Chief People Officer, Executive Leadership Team, and Board of Directors, evolving AppFolio’s Total Rewards strategy to anticipate changes in the market, business, and talent needs. The role aligns compensation, equity, benefits, and career frameworks with the company’s talent strategy and three-year planning, using analytical rigor, data, and financial modeling to support confident business decisions. The VP partners on executive compensation and Board governance alongside the Total Rewards leader who holds the primary Compensation Committee and Board relationship. The role co-creates a multi-year benefits strategy with the Benefits leader, leads pay equity analyses and governance across Total Rewards programs, and equips leaders to make sound compensation decisions and communicate programs transparently. The position leads and develops a high-performing team spanning Compensation, Benefits, and Executive & Equity Compensation. It establishes scalable operations, processes, governance, data practices, and operating rhythms, and partners across Finance, Legal, Talent Acquisition, HRBPs, and People Operations. The role also evaluates how AI and changing work affect roles, skills, compensation, and recognition, including ways to reward high-impact individual contributors.

Requirements

  • 12+ years of progressive Total Rewards experience.
  • At least 5 years owning both Compensation and Benefits at a senior leadership level.
  • Expert knowledge of broad-based compensation, executive compensation, equity programs, and benefits strategy, and ability to connect program design to enterprise financial and talent outcomes.
  • Experience in a public company environment with direct Compensation Committee and Board engagement.
  • Experience developing, executing, and evolving multi-year Total Rewards strategies aligned to business planning cycles, and building business cases to secure approval.
  • Experience developing leaders and building functional depth, including coaching leaders into high-visibility roles and retaining strong contributors through change.
  • Strong analytical foundation, including experience building rigorous business cases and distilling complex data into recommendations for executive and Board audiences.
  • Experience evaluating or managing benefits funding strategy, including familiarity with self-funded or level-funded models.
  • Deep understanding of compensation economics, job architecture, and market pricing methodologies.
  • Exceptional executive presence and communication skills, including presenting complex technical material clearly to senior stakeholders and influencing across functions.
  • Experience navigating organizational transitions, managing ambiguity, and bringing stakeholders through strategic evolution.
  • Structured, analytical, and detail-oriented approach to complex environments, with ability to establish frameworks, strengthen internal controls, and refine practices for efficiency, compliance, and financial discipline.
  • Ability to model AppFolio’s values and hold oneself and leaders accountable to a high-performance culture.

Responsibilities

  • Evolve compensation, equity, benefits, and career frameworks in response to changes in work, AI, business needs, and talent strategy.
  • Translate Total Rewards strategy into annual priorities, programs, and measurable outcomes.
  • Partner with the Total Rewards leader on executive compensation strategy and materials, and participate jointly in Compensation Committee and Board settings as needed.
  • Co-create and evolve a multi-year benefits strategy with the Benefits leader, including plan design, funding strategy, wellness, and employee experience.
  • Lead annual pay equity analyses and establish scalable, compliant governance for Total Rewards programs.
  • Equip leaders to make sound pay decisions and hold transparent conversations; communicate complex program designs clearly across the company.
  • Lead and develop a high-performing team across Compensation, Benefits, and Executive & Equity Compensation.
  • Coach senior leaders to own high-visibility Compensation Committee and Board relationships.
  • Establish strong Total Rewards operations, including processes, governance, data, internal controls, and operating rhythms.
  • Partner with Finance, Legal, Talent Acquisition, HRBPs, and People Operations to integrate Total Rewards into three-year planning and align it with talent strategy.
  • Build business cases and use data and financial modeling to support recommendations and enterprise decisions.
  • Evaluate how AI-driven changes to work, roles, and skills should shape job structures, valuation, and rewards.

Benefits

  • Regular full-time employees are eligible for benefits; specific benefits are not detailed in the posting.
  • The compensation package may include discretionary bonuses based on role and/or employment type.
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