VP, Strategy- Audience and Channel Planning

Canvas Worldwide•El Segundo, CA

1d•$185,000 - $200,000•Hybrid

About The Position

The VP, Audience and Channel Planning leads integrated planning across teams for Hyundai, serves as a primary senior client contact, and oversees the implementation and execution of integrated, cross-channel media plans. This digitally native strategist understands how audience systems, identity signals, and platform algorithms influence brand growth, and translates those inputs into strategic frameworks and narratives that guide integrated go-to-market strategy. The role develops media strategies rooted in consumer insight, cultural context, and digital audience signals to expand audiences, strengthen brand perception, and create sustained demand for Hyundai. Planning is measurement-minded and grounded in clear signals, audiences, learning agendas, and demonstrable business impact. The VP collaborates across media, creative, strategy, client, analytics, and activation teams; champions experimentation, platform innovation, and evolving data capabilities; and connects brand and performance strategies through shared audience frameworks and optimization roadmaps. The position provides client-facing thought leadership, monitors media and measurement trends, and leads, mentors, and develops a high-performing team. This is a hybrid role requiring at least three days in the office per week.

Requirements

Proven ability to lead integrated media strategy at national or global scale.
Strong experience partnering with agencies or partners to develop innovative, integrated ideas.
Demonstrated ability to translate audience signals, platform data, and analytics into brand strategy and investment decisions.
Deep understanding of the modern digital media ecosystem and how identity and audience systems drive brand growth.
Excellent written and verbal communication skills.
Strong leadership, organizational, and relationship-building capabilities.
Experience collaborating with performance and analytics teams to connect strategy and audiences to measurable outcomes.
Fluency in digital platforms, audience targeting frameworks, and signal-driven marketing.
10+ years in media or integrated strategy focused on platform-led planning, audience intelligence, and analytics-driven brand growth.
Experience across TV, CTV, social, and integrated partnerships; broad ecosystem fluency is required.
5+ years managing and developing teams.

Responsibilities

Lead data-driven channel planning and develop client-facing recommendations for allocating budgets across channels to meet objectives.
Map priority audiences across the customer journey to business objectives and build integrated audience frameworks tied to measurement and outcome targets.
Work with the Decision Road strategy team, analytics, and activation teams to build comprehensive, full-journey audience and channel plans.
Partner with analytics to base channel and audience frameworks on current performance data.
Drive collaboration across media, creative, strategy, and client teams to deliver integrated, consumer-first plans.
Champion progressive planning approaches, continuous experimentation, platform innovation, and evolving data capabilities.
Align brand and performance strategies with performance marketing and analytics counterparts, including shared audience frameworks, signal architecture, and optimization roadmaps.
Serve as a senior client point of contact for media strategy, providing thought leadership and proactive recommendations.
Maintain a strong perspective on media innovation, platform evolution, and modern measurement trends.
Maintain deep knowledge of the client's business challenges and opportunities and act as an extension of the client's team.
Partner with analytics on post-campaign and ongoing analysis and reporting, translating results into actionable recommendations.
Lead and develop a high-performing team, fostering curiosity, collaboration, and analytical rigor.
Mentor cross-functional teams and foster collaboration among strategy, investment, analytics, and creative groups.
Build relationships with media vendors, publishers, and technology partners to maximize campaign impact.
Ensure ongoing training and development for team members in media strategy and execution.