VP, Strategic Partnerships – Home Care

Care Advantage Corporate•Washington, DC

3d•Remote

About The Position

Care Advantage, Inc. is a Richmond, Virginia–based, private equity–backed home healthcare platform founded in 1988 and now one of the largest providers of in-home care in the Mid-Atlantic and Southeast, employing thousands of caregivers and operating 40+ locations. The company delivers a full range of services-from personal care and companion support to skilled nursing-across Medicaid, private pay, and insurance-driven channels, with a strong focus on high-growth private duty care. It operates a multi-brand "family of companies" model, with core subsidiaries including Care Advantage, Capital City Nurses, Coastal Home Care, Silver Lining, Young's Home Care, and Attentive Angels. This role was created to capture the opportunity at scale in Private Duty (PD) revenue from non-traditional channels. The VP will be the architect and driver behind a new, enterprise-wide partnership strategy, unlocking millions in revenue through Long-Term Care Insurance (LTCi), Veterans Affairs (VA) and Veterans networks, and emerging channels like workers' comp, PACE, and employer-sponsored eldercare. This is a high visibility build role with direct executive access and measurable revenue ownership.

Requirements

10+ years in business development, partnerships, or channel sales.
3+ years in senior-level leadership or strategic IC roles.
Proven track record of driving measurable revenue through partnerships.
Industry exposure to LTCi, VA programs, or healthcare services.
Executive presence with ability to influence senior stakeholders.
East Coast residency is REQUIRED.
Extensive travel to MD, DC, DE, and VA is required.

Nice To Haves

Experience inside LTCi carriers or brokerage ecosystem.
Experience inside VA or government-funded healthcare programs.
Experience in managed care or post-acute services.
Knowledge of home care workflows and reimbursement.
Knowledge of PACE, workers' comp, or employer-based benefits.
Experience with CRM-driven sales management (Salesforce or equivalent).

Responsibilities

Establish preferred-provider agreements with top LTC insurance carriers and create sustainable referral pipelines from claims activation.
Align billing, intake, and operations to seamlessly convert LTCi demand into care delivery.
Expand Care Advantage's footprint in the VA Community Care Network by building relationships across VA Medical Centers (VAMCs), Veterans Service Organizations (DAV, VFW, American Legion), and veteran nonprofits and state agencies.
Drive referrals tied to Aid & Attendance and CCN programs.
Open new pathways through workers' compensation payors, auto liability insurers, PACE programs, hospital discharge networks, and employer-sponsored caregiver benefits.
Develop high-trust referral networks including attorneys, care managers, and advisors.
Build a disciplined, CRM-driven pipeline with clear stage gates for pipeline-to-revenue conversion.
Forecast revenue and track performance against targets, focusing on new client starts, billed PD hours, and long-term partner value.
Act as the external face of Care Advantage at the highest levels, representing the company in enterprise, carrier, and government conversations.
Build executive-level credibility across stakeholders and position Care Advantage as the partner of choice in home-based care.
Partner with operations, intake, finance, and executive leadership to ensure every referral translates into care delivery and revenue.
Identify M&A, white-label, and scale opportunities with leadership.