VP, Strategic Marketing

Tanger Inc.

1d•$153,000 - $220,000•Hybrid

About The Position

At Tanger, our mission is to create shopping destinations that entertain, inspire, and bring our communities together. Guided by our vision to lead the evolution of shopping, we’ve spent over four decades innovating the retail experience as a premier owner and operator of outlet and open-air centers. We live our values every day: we lead with integrity, foster inclusion, and embrace innovation to drive meaningful change. These principles come to life through our actions—we build trust, challenge the status quo, win together, and continuously push boundaries to deliver exceptional value and experiences to make it happen. Tanger team members are our most important asset, and we’re proud to offer an environment where everyone is welcomed, respected, heard, supported, and able to thrive. Our emphasis on relationships, employee growth, and exciting career opportunities sets us apart. And our spirit of innovation, expertise, and relentless pursuit of excellence brings us together. In our continued mission to create shopping destinations that entertain, inspire, and bring communities together, Tanger is seeking a VP, Strategic Marketing This role offers the opportunity to work both independently and collaboratively, supported by a flexible, Teams-driven workplace designed to empower connection, innovation, and impact across geographies.

Requirements

Bachelor’s Degree with emphasis in marketing or business
15+ years’ experience in strategic marketing
Demonstrated leadership capability, including ability to lead, influence, and motivate others
Ability to build relationships to increase performance, team cohesion and engagement
Must be a strategic thinker that can execute and drive business results
Aggregate local, regional and national market data to support strategic marketing decision-making
Analyze the impact of sponsors, partnerships and/or media involvement for center promotions.
Analyze successes and weaknesses and adapt tactics based on factors.
Ability to understand metrics, to select relevant and insightful metrics and employ evidence-based decision making and support key decisions with data analysis.
Solid attention to detail with strong organization and project management skills.
Excellent verbal, written and interpersonal communications skills
Proven ability to work under pressure, prioritize and meet multiple deadlines
Ability to read, write and comprehend the English language
Adhere to Tanger’s Core Values: Consider Community, Seek the Success of Others, Act Fairly & with Integrity, and Make it Happen.

Responsibilities

Develop and execute data-driven marketing strategies that align with Tanger’s business objectives and leverage predictive analytics to anticipate trends and drive retailer sales and traffic.
Apply critical analysis to performance data to identify opportunities, gaps, and strategic pivots.
Own the development and evolution of Tanger’s annual marketing content and planning calendars as well as multi-year strategic marketing roadmap, ensuring alignment with enterprise growth targets and retail partner priorities.
Lead cross-functional collaboration to ensure seasonal, promotional, cause-related, and experiential marketing programs are impactful, measurable, and aligned with Tanger’s strategic framework.
Present marketing strategies, performance insights, and future recommendations with executive presence in meetings with national retail partners, internal teams and internal leadership.
Own the strategic planning and execution of retailer promotional offer strategy and intensification initiatives, including performance tracking, sales attribution modeling, and marketing support.
Develop retailer segmentation and benchmarking models to tailor marketing strategies and improve sales outcomes.
Serve as the primary marketing liaison to the leasing team and national retailers, representing the Marketing Department in high-level retailer meetings and quarterly business reviews.
Collaborate with the VP of Marketing Partnerships to develop sponsorship programs that support retailer success and drive incremental revenue.
Lead the development, execution and reporting of promotional offer strategies that drive traffic and sales across the portfolio, ensuring alignment with retailer goals, seasonal business cycles, and consumer behavior insights.
Own executive oversight of Tanger’s loyalty strategy, ensuring alignment with enterprise objectives to drive customer acquisition, lifetime value, visit frequency, and retention across the portfolio.
Define the long-term vision for Tanger’s loyalty ecosystem, including membership structure, value proposition, and integration with retailer offers, media, and experiential marketing.
Lead the prioritization of loyalty initiatives and product roadmap in partnership with Customer Engagement & Loyalty leadership, ensuring initiatives are scalable, measurable, and aligned to business impact.
Establish enterprise KPIs for loyalty performance, including member acquisition, engagement, frequency, retention, and contribution to retailer sales, and ensure consistent reporting and accountability across the organization.
Oversee the integration of loyalty data into marketing strategy, leveraging first-party data to inform segmentation, targeting, personalization, and campaign optimization across all channels.
Ensure loyalty is embedded across all marketing programs, including promotional offers, seasonal campaigns, partnerships, and experiential activations, to create a cohesive and differentiated customer experience.
Partner cross-functionally with Technology, Operations, Finance, and Leasing to ensure loyalty capabilities, platforms, and data infrastructure support current and future business needs.
Lead the Marketing Operations function, overseeing project management, workflow optimization, and cross-functional collaboration.
Standardize, document and maintain marketing processes to improve efficiency, consistency, and reporting across the organization.
Manage executive-level reporting on a monthly, seasonal, and quarterly basis using Tanger’s strategy framework to communicate data, insights, and future strategy recommendations.
Lead budgeting, forecasting, and accruals for NAD and CX budgets, including CapEx, OpEx, and G&A.
Support Senior Director, Customer Engagement & Loyalty in budgeting, forecasting, and accruals for LOY budgets, including CapEx, OpEx, and G&A.