VP Strategic Business Development

Medlytix•Roswell, GA

About The Position

The Vice President (VP) of Strategic Business Development is a senior-level sales leader responsible for driving new customer acquisition, accelerating revenue growth, and expanding market share in new and existing market segments and verticals. This role serves as a liaison between Medlytix and prospective healthcare clients, including C-suite executives and key decision makers. The VP will identify, engage, and close new business opportunities while fostering long-term client relationships that support ongoing expansion and client satisfaction.

Requirements

Bachelor's Degree required; MBA or related advanced degree preferred.
Minimum of 5 years of sales experience in healthcare revenue cycle management (RCM), with a proven track record.
Deep understanding of financial operations and decision-making processes.
Experience using CRM platforms (Salesforce or similar) to manage pipeline and reporting.
Exceptional interpersonal, communication, and executive presentation skills.
Demonstrated ability to manage complex sales cycles and negotiate high-value contracts.
High level of business acumen, strategic thinking, and analytical ability.
Self-starter with the ability to work independently and collaboratively in a fast-paced environment.

Nice To Haves

MBA or related advanced degree preferred.

Responsibilities

Consistently meet or exceed quarterly and annual sales targets in alignment with company objectives.
Identify, qualify, and close new opportunities through strategic outreach and engagement.
Develop and execute specific sales plans to increase market penetration.
Leverage multiple channels including LinkedIn, industry events, conferences (State and National), networking, referrals, and cold outreach to generate high-quality leads.
Schedule and conduct introductory and discovery meetings with VP and C-level executives to present Medlytix solutions and gather intelligence on customer needs.
Maintain timely, accurate, and detailed sales pipeline and activity in the company's CRM, including lead status, opportunity progression, call notes, and relevant details.
Provide regular pipeline forecasts and status updates for executive leadership.
Collaborate with internal stakeholders (Client Services, Implementation, and Operations) to ensure seamless handoff and onboarding of new clients.
Cultivate long-term executive-level relationships with clients to promote loyalty, retention, and growth.
Identify cross-sell and upsell opportunities within existing accounts and networks.
Oversee and ensure timely completion of contracts and documentation to initiate services.
Partner with Implementation and Client Services teams to ensure successful onboarding experience and continued satisfaction.
Monitor competitor activity and industry trends to inform strategy and maintain a competitive edge.
Provide insights and recommendations to marketing and leadership teams to enhance product messaging and market positioning.
Contribute to the creation and refinement of marketing and sales collateral as needed.
Participate in weekly sales calls, monthly business reviews, and strategic planning sessions.
Collaborate with sales leadership to continuously improve sales processes, performance, and customer engagement strategies.