VP, Story (Earned Creative)

Day One Agency•New York, NY

9d•$160,000 - $180,000•Hybrid

About The Position

Day One Agency is seeking a VP, Story (Earned Creative) to lead ambitious, integrated creative work for a luxury financial services client and beyond. This senior creative leadership role is for someone who believes the best earned ideas are culturally relevant, strategically sharp, creatively ambitious, and designed to engage audiences. The ideal candidate is an enthusiast who brings a point of view and elevates the work and those around them. The agency has a strong reputation, having been recognized on Fast Company's Most Innovative list, Ad Age's A-List, and receiving multiple Campaign and PRWeek awards.

Requirements

10+ years of experience developing and leading creative work within an agency, brand, or related creative environment.
4+ years of experience leading creative teams and major campaigns or integrated assignments.
A strong portfolio of earned-first, culturally relevant, and creatively ambitious work.
Deep understanding of earned media and what makes an idea genuinely newsworthy, shareable, and conversation-worthy.
Exceptional conceptual and storytelling abilities, with the ability to move between the big idea and the details.
A sharp creative point of view, demonstrable taste, and cultural fluency.
Proven ability to lead senior clients and confidently represent a creative POV.
A 'good idea comes from anywhere' mentality.
Equally comfortable as an individual contributor or a team lead.
Ability to synthesize multiple perspectives and turn complex feedback into clear, actionable creative direction.
Demonstrated ability to lead through ambiguity and independently drive work forward.
Experience collaborating across creative, strategy, PR, media, social, production, and account teams.
Familiarity developing ideas across platforms, including social, digital, experiential, film, design, and emerging formats.
Agile, nimble, and comfortable operating in an environment where briefs and ideas evolve quickly.
Have IAT experience.
Bachelor's Degree from an accredited university or equivalent professional experience.

Nice To Haves

Experience building work for luxury, financial services, or premium brands.
Ability to move beyond writing and conceptual thinking into visual storytelling, filmmaking, design, and art direction.
Strong understanding of how brands can participate in culture authentically.
A point of view on the future of earned creativity and a curiosity to explore it.
Understanding of production or experience launching fully integrated, social-first campaigns.
Award-winning work or a track record of work that has generated meaningful cultural attention.

Responsibilities

Accountable for the creative outcome, setting the creative bar, establishing the point of view, and leading teams from ambiguity to a clear, compelling answer.
Shape the creative vision for a major luxury financial services brand, partnering with strategy, media, PR, social, and client leadership to find intersections of culture, creativity, and earned attention.
Identify ideas that are worth pursuing and will be impossible to ignore.
Act as a creative leader, cultural observer, client partner, and editor-in-chief of the work.
See the bigger picture, anticipate the needs of senior clients and agency leadership, and translate inputs into actionable creative direction.
Define success, create clarity, and mobilize teams to achieve goals.
Own the creative outcome across major earned creative assignments, from brief to execution.
Set the creative vision and standard for the work, serving as a guide for teams and partners.
Lead ideation and creative development, identifying culturally relevant, creatively exceptional, and genuinely earned ideas.
Translate complex briefs, business challenges, and stakeholder input into simple, compelling creative direction, or define briefs from scratch.
Anticipate the needs of clients, consumers, and agency leadership.
Lead senior client conversations and serve as a trusted creative partner, bringing a distinct POV and the confidence to push for better work.
Determine when to protect, evolve, or kill an idea.
Push teams beyond obvious execution towards ideas that earn attention, participation, and conversation.
Lead and mentor creative teams, including creative strategists, writers, designers, and art directors.
Create clarity in ambiguous situations by defining the problem, creative opportunity, path forward, and definition of 'great'.
Bring outside inspiration, talent, and thinking into the agency to continuously raise the creative bar.
Represent Day One's creative POV in client meetings, new business pitches, and agency-wide creative discussions.
Help build a culture where ambitious ideas are expected, rigor is celebrated, and everyone is accountable for the quality of the work.