VP, Solutions Product Marketing

Automation Anywhere•San Jose, CA

9d•$275,000 - $300,000•Hybrid

About The Position

Automation Anywhere is seeking a Vice President of Solutions Marketing to lead the strategy and execution of bringing their agentic process automation solutions to market. This role is central to the company's product, sales, and marketing efforts, focusing on translating the capabilities of their AI-powered automation platform into compelling narratives for C-suite buyers and decision-makers in large enterprises. The position involves owning the entire solutions marketing function, including positioning, messaging, go-to-market strategy, competitive intelligence, and sales enablement across the company's portfolio of vertical and horizontal solutions. The ideal candidate will have extensive experience marketing complex enterprise software, a strong understanding of buyer psychology, and the ability to build and lead a high-performing team.

Requirements

Bachelor's degree in marketing, business, or a related field; MBA preferred
15+ years in B2B enterprise marketing, with at least 5+ years in solutions marketing, product marketing, or a closely related function in a high-growth SaaS environment
5+ years of people management experience including exceptional ability to build, inspire, and lead high-performing teams across geographies
Experience marketing for a $500M-$1B ARR SaaS company
Deep familiarity with enterprise software sales cycles, complex buying committees, and multi-stakeholder deal processes
Domain experience in intelligent automation, RPA, AI/ML, or adjacent enterprise technology categories (strongly preferred)
Experience marketing to large enterprise customers across multiple industries
Background in one or more of our target verticals (healthcare, banking, insurance) or horizontal functions (finance, IT, HR) preferred
Experience with category creation or repositioning in an emerging technology space preferred
Experience scaling a new product line or business unit from $50M to $150M ARR preferred
Familiarity with analyst relations (Gartner, Forrester, IDC) and experience influencing industry analyst coverage preferred
Experience at a company that has successfully navigated a platform transition (e.g., from RPA to agentic automation) preferred
Exceptional written and verbal communication skills with the ability to distill complex technical concepts into clear, compelling narratives and differentiated market positioning
Strong collaborator who operates effectively as a peer to Product, Sales, and executive leadership, with a positive, “can-do” mindset
Thrives in fast-paced environments, able to prioritize across multiple initiatives while remaining decisive, adaptable, and execution-focused
Highly analytical with the ability to interpret data, generate insights, and clearly present findings to inform strategy and decision-making
Organized, programmatic thinker skilled in strategic planning and hands-on execution, with a test-and-learn approach to continuously optimize outcomes

Responsibilities

Defining and owning the positioning, messaging, and value narratives for our full portfolio of agentic automation solutions — spanning vertical industries (healthcare, banking, insurance, and others) and horizontal functions (Finance, IT, HR, and beyond)
Translating technical AI and automation capabilities into business-outcome-driven stories that land with line-of-business leaders, IT executives, and the C-suite
Developing and maintaining a messaging architecture that scales across industries and buyer personas while staying cohesive at the platform level
Partnering with product management, sales, and demand generation to build and execute go-to-market plans for new solution launches, industry expansions, and major platform releases
Defining target buyer personas, buying committee maps, and journey-stage messaging for each solution area
Driving integrated launch plans that coordinate across content, digital, field marketing, analyst relations, and events
Arming the enterprise sales organization with the tools they need to win: battle cards, solution briefs, ROI frameworks, demo narratives, customer proof points, and objection-handling guides
Building a scalable enablement engine that keeps pace with a rapidly evolving product portfolio and competitive landscape
Partnering closely with sales leadership to understand field needs and ensure marketing materials translate directly into pipeline acceleration
Delivering actionable competitive insights to sales, product, and executive leadership on a regular cadence
Positioning the company as a category leader in agentic automation solutions through thought leadership, analyst engagement, and strategic content
Supporting revenue and field marketing teams with deep insights on how your customers buy, sources of influence, and the nature of buying committees including decision makers and influencers
Providing revenue, field and digital teams with high content collateral, messaging and enablement
Building deep expertise in our target verticals and functional areas to ensure our marketing speaks the language of each buyer's world — whether that's claims processing in insurance, revenue cycle management in healthcare, or accounts payable in finance
Collaborating with industry leads and customer success to develop reference architectures, use-case libraries, and customer success stories that demonstrate measurable business impact
Building, mentoring, and leading a team of solutions marketing managers across industry verticals and horizontal solution areas
Fostering a culture of strategic thinking, cross-functional collaboration, and relentless focus on the buyer
Establishing clear KPIs for the solutions marketing function and report on impact to the executive team