VP Senior Director Growth Marketing
About The Position
This is a high-growth company with $20MM-$30MM in revenue seeking a Marketing Director to lead customer acquisition and retention. The role is based within 30-60 minutes of Downtown/South Austin, Texas. We welcome applications from VP Marketing, Head of Marketing, or Senior Directors. The company operates in the live events, online training courses, eLearning, SaaS, and coaching services sectors, with expertise in teaching individual entrepreneurs, small business owners, and investors. Candidates should have a proven track record of D2C growth in similar companies, ideally within the $30MM-$80MM+ revenue range, having achieved this growth at least once, if not multiple times. The successful candidate will possess expertise in the D2C online sales funnel, customer acquisition strategies and tactics that have driven exponential growth through performance media, paid search, direct response advertising and marketing. They will also be skilled in retention, lifecycle marketing, email, SMS, and telemarketing, utilizing video, short and long-form sales copy, storytelling, and benefit selling with strong testimonials to achieve excellent ROI and ROAS, with the support of SDRs and BDRs. While affiliates, partnerships, and word-of-mouth referrals are valued, the focus will be on direct-to-customer tactics. Through hands-on leadership of a small, brilliant internal marketing and sales team, the role will sustainably develop brand awareness in a compliant manner and generate directly sourced leads who become satisfied clients. The position also requires an understanding of all customer journey touchpoints and a significant contribution to the transformation of operations, coaching and training, events, technology, data/analytics, sales, customer service support, and success.
Requirements
- Full-time employee experience in a senior marketing role at 2 companies for 3-5+ years each, or at least one company for a similar duration.
- Experience in companies that profitably doubled and doubled again sales revenue in a few years (e.g., from approximately $20MM-$30MM to $50MM or $70MM+).
- Successfully targeted individuals, including experienced entrepreneurs and first-time business owners, for purchases ranging from $2K-$40K+ per event or annual mastermind/masterclass membership with 1-2-1 coaching, 1-2-Many online training courses, and live events.
- Residing within 30-60 minutes from the Downtown/South Austin, Texas area.
- Expertise in D2C top of online sales funnel.
- Expertise in customer/client acquisition strategies and tactics.
- Expertise in retention, lifecycle, email, SMS, telemarketing.
- Proficiency with video, short and long-form sales copy, story telling, benefit selling, and testimonials.
- Experience working with SDRs and BDRs.
- Understanding of all touchpoints in the entire customer journey.
Nice To Haves
- Looking for an opportunity that will inspire and motivate for the next several years, rather than a short stop gap or stepping stone.
Responsibilities
- Lead customer acquisition and retention strategies.
- Drive exponential growth through performance media, paid search, and direct response advertising.
- Implement retention, lifecycle, email, SMS, and telemarketing strategies.
- Utilize video, sales copy, storytelling, and testimonials to achieve excellent ROI and ROAS.
- Develop brand awareness sustainably and compliantly.
- Generate directly sourced leads and ensure client satisfaction.
- Understand and optimize all customer journey touchpoints.
- Contribute to the transformation of operations, coaching and training, events, technology, data/analytics, sales, customer service support, and success.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
